Data Quality Solutions

Better Data Quality = Better Business Insights, Reduced Costs and Happier Customers

Data is the lifeblood of organizations, yet an alarming 94% of businesses believe they have inaccurate data. For 40 years, Melissa has helped companies all over the world improve data quality to reduce costs and waste, grow revenue, and gain greater insights into their customers

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What We Do

Clean Data Reduces Costs – and Headaches

Profile and monitor data to uncover places where bad data is entering your system and maintain data quality standards over time.
Cleanse and standardize any data with machine learning and advanced rules customized to best serve your business.
Verify and enrich global addresses, names, phone, emails, and IP addresses, plus append demographic and other information missing from your database.
Match and consolidate duplicate records with intelligent parsing capabilities and deep domain knowledge to obtain one golden record for each customer for a complete 360-degree view.

Data Quality Solutions

Bad Address and Customer Data Costs You Money, Customers and Insight

Keep addresses clean and customer records accurate. Trusted information that improves customer communication, fraud prevention, business insight and the bottom line.

Global Address Verification

Verify, correct & autocomplete U.S., Canada and international addresses. USPS CASS/DPV & Canada Post SERP Certified solution.

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Email Verification

Improve email delivery with real-time email address mailbox checking & verification

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Phone Verification

Ensure U.S. & international mobile phone numbers & landlines are valid and callable.

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Geocoding

Convert postal addresses to precise latitude-longitude coordinates for improved mapping, visualization, risk assessment, & targeted marketing.

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IP Location

Add comprehensive geolocation data to the IP addresses of web visitors for authentication, personalization and geo-targeted marketing.

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Digital Identity Verification

Use the Personator Cloud service to combat fraud and ensure compliance by matching name to address, verifying national ID and performing OFAC/Watchlist screening.

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