Data Quality Solutions
Clean Data Reduces Costs – and Headaches
Did you know that 91% of businesses suffer from common data quality issues? The most common are inaccurate data, outdated contacts, incomplete records, and duplicates. Without clean and accurate data, it’s hard to find new customers, better understand existing customers’ needs, and increase the lifetime value of every customer – today and tomorrow. For 30+ years, Melissa has been helping companies all over the world with solutions to improve the quality of data for a meaningful return on investment.
Autocomplete addresses as they are entered to improve data entry speed and accuracy.
Verify mobile and landline phones in the US and internationally to improve tele and SMS marketing.
Parse and genderize names and identify vulgar or fictitious names at point of entry.
Merge, Purge & Deduplication
Identify and eliminate duplicate records that cost money and prevent a single customer view.
Convert U.S. and international addresses to latitude and longitude coordinates for better mapping and analytics.