Make the Most of Your Customer Data

The goal of data enhancement is to make your data a more valuable asset – when you get more out of it, you can do more with it. By enhancing your data with geographic, demographic, psychographic, and firmographic data elements, you can realize benefits such as:

  • Gain Customer Insight When you know more about customers, it’s easier to market to them, and find new ones just like your best ones.
  • Increase Response Understanding your customers and prospects helps you speak more directly to them
  • Better Targeting Group your customers and prospects by similarities – geographic or lifestyle – to market to needs efficiency and effectively
  • Maximize Efforts Updating and adding missing contact information (name, address, email, phone) empowers you to reach customers at the right time, in the right way

Melissa Capabilities:

Data Enhancements - Geocoding - Australia

Geocoding

Assign precise latitude and longitude coordinates to U.S. and international postal addresses.

Data Enhancements - IP Location - Australia

IP Location

Find the geolocation of an IP address including latitude, longitude, city, region , and country.

Data Enhancements & Appends - Contact Completion - Australia

Contact Completion

Update and complete contacts by adding missing name, email address, phone number , and postal address.

Contact Us

See how easy it is for us to help you meet your data quality needs. Call us at 1-800-635-4772 or fill out the form.