US Identity Verification
Next-Gen Address Verification for Greater Consumer Insights
Leveraging Melissa’s 40 years of expertise, Personator Consumer offers unparalleled address validation accuracy for the U.S. and Canada. This solution goes beyond traditional address validation by verifying the actual residency of your customers, providing CASS and DPV compliant address data, name-to-address matching, contact data cleansing, move updates, and precise geocoding.
- Built by developers, for developers, with flexibility to work easily with your systems.
- One API call provides a wealth of consumer demographic and geographic information.
- Advanced parsing and matching algorithms for unmatched data accuracy.
Personator Americas Capabilities
Address Verification
Verify, correct, and standardize U.S., Canada, and international addresses to local postal formats for over 240 countries to ensure deliverability.
Phone Verification
Verify U.S., Canada, and international numbers, append useful geographic information associated with the phone number, and perform premium real-time checks to distinguish live numbers and phone types.
Consumer Demographic
Personator provides detailed demographics on over 250 U.S. individuals and 170 million households including household income, marital status, residence data, credit information, and more.
Change of Address
Personator utilizes proprietary change of address technology to update records with over 10 years of move history. Personator Move does not require compliance with USPS Move Update requirements and no mailing is required for change of address processing.
Email Verification
Validate and parse email addresses, correct common typographical errors, and standardize email addresses to improve deliverability and reduce spam. Features real-time email mailbox verification to remove up to 95% of bad emails at point of entry.
Geocoding
Personator converts U.S., Canada and international postal addresses to a precise latitude and longitude coordinate for mapping, target marketing, logistics, and other business uses.
How Personator Consumer Works
1. Check
Check and correct a name, address, email and/or phone number.
2. Verify
Personator will confirm the name, address, phone and/or email address are all associated for quick identity verification.
3. Update
Using multiple, proprietary datasets, Personator provides up to 30% more change of address matches than USPS NCOA alone.
4. Identity Matching
Personator will add missing email addresses, names and phone numbers to your contact records.
5. Enrich
Personator enriches records with consumer demographic, geographic location data.
Personator Service Tiers
Confirm
Personator’s basic service package includes address, email, phone, and name verification for real-time or batch processing needs.
Enrich
Add the Enrich tier of service to fill in missing gaps and update your contact records with the addition of:
- Complete Records: add consumer and business names, phone numbers, email addresses, and postal addresses
- Change of Address: update the addresses of U.S. and Canadian contacts that have moved over the last 10 years
Enrich+
This tier of service is ideal for target marketing and geolocation intelligence with the following capabilities:.
- Consumer Demographics: Add info like date of birth (DOB), deceased info, gender, marital status, household income, and more.
- Geocoding: Covert postal addresses to lat/long coordinates and add geographic info like census tract/block numbers, FIPS codes, and more.
Request a Demonstration
A demonstration with one of our representatives gives you a first-hand look at our products in action. Request one today.
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