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    The Build vs Buy Challenge

    Learn the guidelines and considerations to determine when data quality is best addressed in-house, with off-the-shelf solutions, or both.

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    Data Quality Suite

    This API bundle brings together our most popular data quality tools - all in one place.

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    Resource Spotlight: White Paper

    The Build vs Buy Challenge

    Learn the guidelines and considerations to determine when data quality is best addressed in-house, with off-the-shelf solutions, or both.

    Read Now

    Data Quality Suite

    This API bundle brings together our most popular data quality tools - all in one place.

    Learn More
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  1. Resources
  2. Golden Records are Key to Solid Data Quality

Golden Records are Key to Solid Data Quality

Learn About Data Quality And Approaches To Creating The Golden Record

Golden Records are the Key to Solid Data Quality

Noted SQL Server MVP and founding editor of SSWUG.org Stephen Wynkoop shares his take on the challenge to achieve quality data, and the importance of the "Golden Record" to an effective data quality regimen.

Achieving the Golden Record involves collapsing duplicate records into one version of the truth for the single customer view (SCV).

There are different approaches to achieving the Golden Record. Wynkoop explores Melissa's unique approach, one which takes into consideration the actual quality of the contact data as the basis of survivorship.

Learn About:

  • How poor data quality negatively affects your business
  • Different data quality implementations in SQL Server
  • Melissa's unique approach to achieving the Golden Record based on a data quality score
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