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  • Our Solutions
    • Melissa Data Quality
    • Melissa Identity Verification
    • Melissa E-Commerce / CRM
    • Melissa Enrich
    • Melissa Mailing
    Melissa Data Quality Verify, correct & cleanse contact data in 240+ countries.

    Address Verification

    Clean your addresses to improve mail & fulfillment.

    Phone Verification

    Ensure mobile & landlines are accurate & callable.

    Email Verification

    Validate emails before hitting send.

    Name Verification

    Parse & standardize first & last names for personalization.

    Matching / Dedupe

    Combine multiple records into one golden record.

    Enterprise Customer Data Management

    Discover best-in-class data quality in one platform.

    Profiling

    Analyze your data to improve its quality over time.

    Popular Products


    • Data Quality Suite
    • Global Address Verification
    • Unison
    • MatchUp

    Industry Solutions


    • Healthcare
    • Government & Public Sector
    • CRM
    • Banks & Financial Institutions
    • Utilities, Transportation & Logistics
    • Ecommerce
    Melissa Identity Verification Reduce fraud and comply with KYC/AML laws.

    U.S. & Canada Consumer

    Protect your business quickly & cost-effectively.

    Global KYC & AML

    Access best-of-class eIDV tools for 70+ countries.

    ID & Document Scan

    Verify documents, biometrics & liveness.

    Popular Products


    • Personator Consumer
    • Personator Identity

    Industry Solutions


    • Healthcare
    • Government & Public Sector
    • CRM
    • Banks & Financial Institutions
    • Utilities, Transportation & Logistics
    • Ecommerce
    Melissa E-Commerce / CRM Improve customer onboarding, marketing & fulfillment.

    Address Autocomplete

    Reduce keystrokes by 50%

    IP Location

    Validate IP & append geolocation data.

    Street Route

    Find distance & travel time by lat/long pairs.

    Magento / Shopware Integrations

    Ensure accurate customer data at checkout.

    Salesforce / Dynamics CRM Integrations

    Verify & enrich data for better sales & marketing.

    Popular Products


    • Express Entry
    • IP Locator
    • Clean Suite for Salesforce
    • Clean Suite for Dynamics CRM

    Industry Solutions


    • Healthcare
    • Government & Public Sector
    • CRM
    • Banks & Financial Institutions
    • Utilities, Transportation & Logistics
    • Ecommerce
    Melissa Enrich Gain insight into who and where your customers are.

    Geocoding / Reverse Geocoding

    Convert street addresses to lat/long pairs.

    Consumer Verify & Append

    Access data on 2.1 billion consumer records.

    Popular Products


    • Personator Consumer
    • Listware
    • Clean Suite for CRM

    Industry Solutions


    • Healthcare
    • Government & Public Sector
    • CRM
    • Banks & Financial Institutions
    • Utilities, Transportation & Logistics
    • Ecommerce
    Melissa Mailing Qualify for postal discounts with USPS CASS & PAVE Certified solutions.

    NCOA Change of Address

    Update the addresses of U.S. & Canadian customers that have moved.

    Industry Solutions


    • Healthcare
    • Government & Public Sector
    • CRM
    • Banks & Financial Institutions
    • Utilities, Transportation & Logistics
    • Ecommerce
  • Our Services
    • Data Hygiene
    • Data Enhancement
    • SaaS
    Data Hygiene Keep your mailing list up-to-date, qualify for postal discounts & reduce UAA mail.

    Address Verification / CASS® & DPV®

    Correct addresses to improve mail piece deliverability.

    NCOALink®

    Find the addresses of U.S. customers that have moved.

    International Address Validation

    Clean & correct street addresses around the world.

    Email Verification

    Validate your email addresses to improve email marketing.

    Dedupe

    Eliminate duplicate records from your mailing list to reduce costs.

    Data Enhancement Enrich your consumer or business records for greater insight & omni-channel marketing success.

    Geocoding

    Add precise location data to your list.

    SaaS Clean and update your data in the cloud, no software to maintain.

    Listware

    Data cleansing in Excel or Online.

  • Pricing
    • Melissa Credits

      Activate & Buy Melissa Credits


    • Enterprice Pricing

      Request enterprise level pricing

  • Support
  • More
    • About Melissa

      Global leaders in contact data quality.

    • Partners

      Melissa's technology & solutions partners.

    • Resources

      Download Catalogs, Whitepapers & more.

    • Customers

      View our over 10,000 satisfied customers.

    • Blogs

      Melissa data quality & direct mail news.

+ 49 (0) 221 97 58 92 40
Melissa

Melissa Data Quality
  • Address Verification
  • Phone Verification
  • Email Verification
  • Name Verification
  • Matching / Dedupe
  • Enterprise Customer Data Management
  • Profiling
Melissa Identity Verification
  • U.S. & Canada Consumer
  • Global KYC & AML
  • ID & Document Scan
Melissa E-Commerce / CRM
  • Address Autocomplete
  • IP Location
  • Street Route
  • Magento / Shopware Integrations
  • Salesforce / Dynamics CRM Integrations
Melissa Enrich
  • Geocoding / Reverse Geocoding
  • Consumer Verify & Append
Melissa Mailing
  • NCOA Change of Address

Data Hygiene
  • Address Verification/CASS® & DPV®
  • NCOALink®
  • International Address Validation
  • Email Verification
  • Dedupe
Data Enhancement
  • Geocoding
SaaS
  • Listware

Pricing
  • Melissa Credits
  • Enterprise Pricing

Support

More
  • About Melissa
  • Partners
  • Resources
  • Customers
  • Blogs

Explore Melissa
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  1. Resources
  2. The 7 Cs of Data Quality

The 7 Cs of Data Quality

Your Data Quality Scorecard

Your Data Quality Scorecard

Organizations with healthy contact data save money on shipping and direct mail costs; they formulate effective business strategies and their customers experience high levels of satisfaction. Data Quality today is, first-and-foremost, a bottom-line issue that businesses must address to stay competitive. To help managers and executives, marketing professionals, and other non-technical personnel understand what data quality is, and why it is important, we outlined 7 data quality principles in a convenient and easy-to-follow format.

Learn How To:

  • How accurate is my company's data?
  • How much is bad data costing my organization?
  • How can I get an accurate picture of my customers?
  • How can I unify my data?
Free White Paper
data privacy.
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+49 (0) 221 97 58 92 40
Email Melissa
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