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    Learn the guidelines and considerations to determine when data quality is best addressed in-house, with off-the-shelf solutions, or both.

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    This API bundle brings together our most popular data quality tools - all in one place.

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    Resource Spotlight: White Paper

    The Build vs Buy Challenge

    Learn the guidelines and considerations to determine when data quality is best addressed in-house, with off-the-shelf solutions, or both.

    Read Now

    Data Quality Suite

    This API bundle brings together our most popular data quality tools - all in one place.

    Learn More
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  1. Resources
  2. Data Profiling

The Importance of Data Profiling

How Profiling Helps You Make Knowledgeable Business Decisions

The Importance of Data Profiling

Do you really know your data? Profiling is the first step in uncovering existing weaknesses in your database. Data inconsistencies and problems need to be resolved before information can be effectively used in analytics, business intelligence efforts, and master data management.

Established data quality experts Bud Walker and Joseph Vertido share their deep knowledge of profiling, and how it allows you to understand every nuance of your metadata—data about data—to keep your data in its best shape.

Learn How To:

  • Discover database weaknesses
  • Enforce business rules and the maintenance of clean data over time
  • Instill business confidence that your projects are providing complete, actionable data”
  • Improve the success of master data management, data governance, and business intelligence initiatives
Free White Paper
data privacy.
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