What's in Your Data?
Welcome to “What’s In Your Data?”, a podcast that helps you to think about your data differently! From current data trends to deep dives into common contact data, as well as discussions with real people who work with data daily, we’re ready to arm you with information about just how much your data can tell you. And you don’t have to be a developer! Being curious about data is the only prerequisite.
Join Melissa’s Chief Data Wrangler Daniel Kha Le and Software Engineer Anna Cheong as they explore all things data, ranging from topics like how to create a data quality...
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All Episodes
Sp. Ep. 9 - Roxanne Making a List, Checking it Twice (For Data Quality)
Daniel Le and Anna Cheong sit down with Roxanne Johnson, Melissa’s Compliance Officer and Product Manager, to discuss data quality, compliance management and trusted data. Roxanne explains how certifications like FedRAMP, SOC 2 and ISO 27001 support data security, secure data handling and compliance policies while helping Melissa remain a trusted source of truth for customers. They cover managing regulatory changes, AI security risks, protected data and continuous monitoring to maintain strong security standards. The episode also explores challenges in address data management, including data inconsistencies, duplicate data, outdated data and data updates across USPS data, Census data, and official data sources. Roxanne discusses how Melissa’s ZipInfo product uses data validation, data synchronization and standardized data display standards to support use cases like emergency response planning, healthcare analysis, retail site selection, logistics planning, congressional district mapping and targeted marketing. You’ll see why accurate, current and complete data is essential for better decisions and continuous improvement by the end of the episode! Want a way to contact us? Email us at podcast@melissa.com.Ep. 17 - Why Data Types Matter
NULL is Schrodinger’s cat? Takeout containers likened to data types?? This week, Daniel and Anna talk about data types in SQL like NULL vs empty string, variable vs fixed length fields, floats and decimals, datetime, and more. They also get into why data types matter —for preventing data loss and improving data quality. If you have any thoughts or any more data type analogies you’d like to share, email us at podcast@melissa.com.Ep. 16 - To Build or To Buy?
Should you build or buy a data quality solution? In this episode, Daniel and Anna break down the build vs. buy decision, comparing the benefits of custom data quality solutions with off-the-shelf data quality tools. Learn when to use rules-based data quality, why a hybrid data quality approach often delivers the best results, and how to evaluate data quality vendors based on accuracy, coverage, scalability and implementation. Whether you're modernizing customer data, improving contact data validation or developing an enterprise data quality strategy, this episode shares practical insights to help you choose the right approach for your organization. Have any thoughts you want to share? Email us at podcast@melissa.com.
Sp. Ep. 8 - Beyond the Ballot with Rebecca Womack
How do you maintain accurate elected officials data in a constantly changing political landscape? Join Daniel Lee and Anna Cheong as they talk with Rebecca Womack about legislative data management, district matching, redistricting and how AI-assisted workflows help keep Melissa's Elected Officials Data powered by Cicero accurate and up to date for advocacy, government and civic engagement. Have any thoughts you want to share? Email us at podcast@melissa.com.