What's in Your Data?
Welcome to “What’s In Your Data?”, a podcast that helps you to think about your data differently! From current data trends to deep dives into common contact data, as well as discussions with real people who work with data daily, we’re ready to arm you with information about just how much your data can tell you. And you don’t have to be a developer! Being curious about data is the only prerequisite.
Join Melissa’s Chief Data Wrangler Daniel Kha Le and Software Engineer Anna Cheong as they explore all things data, ranging from topics like how to create a data quality...
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All Episodes
Ep. 20 - Address Autocomplete: Type Less, Deliver More
Today’s episode is all about real-time address verification! Address autocomplete is essential for delivery accuracy and how to prevent misdeliveries in ecommerce. But not all address autocomplete software is created equal. Daniel and Anna talk about the best address autocomplete for online stores to reduce shipping errors (which includes global transliteration address tools and verified addresses, along with auto-filling address fields), and how easy it is to integrate with APIs into webforms and other programs. Melissa address autocomplete even goes a step further: Melissa Verified is a program that gives you and your customers peace of mind that your data is verified and accurate at every checkout. Find the program and perks here: https://www.melissa.com/verified-by-melissa- program. If you have any other thoughts about address autocomplete, leave a comment or email us at podcast@melissa.com.
Ep. 19 - When Passing a Test ISN’T Good Enough - Postal Certs Edition
In this episode of What's in Your Data?, I delve into the intricate world of postal certifications and their importance for data accuracy. Join me as I explore how certifications like CASS and DPV from the United States Postal Service ensure that your address data is not only valid but also deliverable. I discuss the rigorous testing processes involved and the significance of continuous education in maintaining certification. Additionally, I touch on the benefits of using certified data quality tools, including reduced mailing costs and improved deliverability. Whether you're a logistics provider or a marketing operations manager, understanding these certifications can enhance your data quality and operational efficiency. Tune in to stay informed and elevate your data management practices.
Sp. Ep. 10 - Lauren's Playbook for Trusted Data
Daniel Le and Anna Cheong sit down with Lauren Sveen, Melissa's VP of Sales, to discuss her 20-year journey with the company, leading global sales teams and the evolving role of data quality in solving enterprise data challenges. They explore how trusted data, address verification, email verification, phone verification, data enrichment, and maintaining accurate, complete and current customer records help organizations improve business efficiency and make better data-driven decisions. Lauren also shares insights on AI and reference data, innovation driven by customer needs, security and compliance (including SOC 2, GDPR, FedRAMP, HIPAA and Melissa's ISO certification) and how authoritative data from sources like USPS, Canada Post, Royal Mail and Deutsche Post empowers modern businesses. Plus, she talks about work-life balance, family, travel and recognizing the real-world impact of data in everyday consumer experiences. Have any thoughts you'd like to share? Email us at podcast@melissa.com.Ep. 18 - CRM Data Cleanse with John Dematteo
Daniel and Anna are joined by Melissa Solutions Engineer, John Dematteo to talk about all things CRM data cleansing! They discuss how data quality tools like address verification, address autocomplete, phone verification and email verification keep data clean during data onboarding, from mom-and-pop shops all the way to enterprise level businesses. Then, they get into the nitty gritty about Clean Suite for Salesforce - a powerful set of Salesforce data cleansing tools, including the new Salesforce NCOA integration, and how it keeps records current by updating the addresses of people who have moved. If you liked this and want to see John talk more about what he’s passionate about, sign up for our free Clean Suite for Salesforce webinar (https://info.melissa.com/clean-suite-for-salesforce-webinar-data-quality-solutions-with-melissa), where we’re chatting more in depth about NCOA and how it works in our integration. Questions and comments? Email us at podcast@melissa.com.