What's in Your Data?
Welcome to “What’s In Your Data?”, a podcast that helps you to think about your data differently! From current data trends to deep dives into common contact data, as well as discussions with real people who work with data daily, we’re ready to arm you with information about just how much your data can tell you. And you don’t have to be a developer! Being curious about data is the only prerequisite.
Join Melissa’s Chief Data Wrangler Daniel Kha Le and Software Engineer Anna Cheong as they explore all things data, ranging from topics like how to create a data quality...
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All Episodes
Sp. Ep. 10 - Lauren's Playbook for Trusted Data
Daniel Le and Anna Cheong sit down with Lauren Sveen, Melissa's VP of Sales, to discuss her 20-year journey with the company, leading global sales teams and the evolving role of data quality in solving enterprise data challenges. They explore how trusted data, address verification, email verification, phone verification, data enrichment, and maintaining accurate, complete and current customer records help organizations improve business efficiency and make better data-driven decisions. Lauren also shares insights on AI and reference data, innovation driven by customer needs, security and compliance (including SOC 2, GDPR, FedRAMP, HIPAA and Melissa's ISO certification) and how authoritative data from sources like USPS, Canada Post, Royal Mail and Deutsche Post empowers modern businesses. Plus, she talks about work-life balance, family, travel and recognizing the real-world impact of data in everyday consumer experiences. Have any thoughts you'd like to share? Email us at podcast@melissa.com.
Ep. 18 - CRM Data Cleanse with John Dematteo
Daniel and Anna are joined by Melissa Solutions Engineer, John Dematteo to talk about all things CRM data cleansing! They discuss how data quality tools like address verification, address autocomplete, phone verification and email verification keep data clean during data onboarding, from mom-and-pop shops all the way to enterprise level businesses. Then, they get into the nitty gritty about Clean Suite for Salesforce - a powerful set of Salesforce data cleansing tools, including the new Salesforce NCOA integration, and how it keeps records current by updating the addresses of people who have moved. If you liked this and want to see John talk more about what he’s passionate about, sign up for our free Clean Suite for Salesforce webinar (https://info.melissa.com/clean-suite-for-salesforce-webinar-data-quality-solutions-with-melissa), where we’re chatting more in depth about NCOA and how it works in our integration. Questions and comments? Email us at podcast@melissa.com.Sp. Ep. 9 - Roxanne Making a List, Checking it Twice (For Data Quality)
Daniel Le and Anna Cheong sit down with Roxanne Johnson, Melissa’s Compliance Officer and Product Manager, to discuss data quality, compliance management and trusted data. Roxanne explains how certifications like FedRAMP, SOC 2 and ISO 27001 support data security, secure data handling and compliance policies while helping Melissa remain a trusted source of truth for customers. They cover managing regulatory changes, AI security risks, protected data and continuous monitoring to maintain strong security standards. The episode also explores challenges in address data management, including data inconsistencies, duplicate data, outdated data and data updates across USPS data, Census data, and official data sources. Roxanne discusses how Melissa’s ZipInfo product uses data validation, data synchronization and standardized data display standards to support use cases like emergency response planning, healthcare analysis, retail site selection, logistics planning, congressional district mapping and targeted marketing. You’ll see why accurate, current and complete data is essential for better decisions and continuous improvement by the end of the episode! Want a way to contact us? Email us at podcast@melissa.com.Ep. 17 - Why Data Types Matter
NULL is Schrodinger’s cat? Takeout containers likened to data types?? This week, Daniel and Anna talk about data types in SQL like NULL vs empty string, variable vs fixed length fields, floats and decimals, datetime, and more. They also get into why data types matter —for preventing data loss and improving data quality. If you have any thoughts or any more data type analogies you’d like to share, email us at podcast@melissa.com.