Ep. 18 - CRM Data Cleanse with John Dematteo
What's in Your Data?
Daniel and Anna are joined by Melissa Solutions Engineer, John Dematteo to talk about all things CRM data cleansing! They discuss how data quality tools like address verification, address autocomplete, phone verification and email verification keep data clean during data onboarding, from mom-and-pop shops all the way to enterprise level businesses. Then, they get into the nitty gritty about Clean Suite for Salesforce - a powerful set of Salesforce data cleansing tools, including the new Salesforce NCOA integration, and how it keeps records current by updating the addresses of people who have moved.
If you liked this and want to see John talk more about what he’s passionate about, sign up for our free Clean Suite for Salesforce webinar (https://info.melissa.com/clean-suite-for-salesforce-webinar-data-quality-solutions-with-melissa), where we’re chatting more in depth about NCOA and how it works in our integration.
Questions and comments? Email us at podcast@melissa.com.
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