Sp. Ep. 10 - Lauren's Playbook for Trusted Data
What's in Your Data?
Daniel Le and Anna Cheong sit down with Lauren Sveen, Melissa's VP of
Sales, to discuss her 20-year journey with the company, leading global sales teams and the evolving role of data quality in solving enterprise data challenges. They explore how trusted data, address verification, email verification, phone verification, data enrichment, and maintaining accurate, complete and current customer records help organizations improve
business efficiency and make better data-driven decisions. Lauren also shares insights on AI and reference data, innovation driven by customer needs, security and compliance (including SOC 2, GDPR, FedRAMP, HIPAA and Melissa's ISO certification) and how authoritative data from sources like USPS, Canada Post, Royal Mail and Deutsche Post empowers modern businesses. Plus, she talks about work-life balance, family, travel and recognizing the real-world impact of data in everyday consumer experiences. Have any thoughts you'd like to share? Email us at podcast@melissa.com.
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