Ep. 15 - Shedding Light on Shadow Addresses
What's in Your Data?
Daniel and Anna discuss USPS versus non-USPS address coverage and why
millions of valid locations fall outside traditional delivery routes, from rural areas to new developments and alternative delivery points. They highlight the importance of address verification, delivery point validation, address data quality and address intelligence, using real-world mapping examples to show how geocoded address data and non-USPS address datasets help organizations reach customers they might otherwise miss.
Learn how better address data can improve marketing accuracy, support customer onboarding, reduce undeliverable-as-addressed (UAA) mail, and improve address match rates. Have any thoughts you want to share? Email us at podcast@melissa.com.
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