Ep. 3 - Breaking Down Deliverability - Address Validation vs. Verification
What's in Your Data?
Daniel and Anna chat about the differences between validation and verification. They break down the components of a U.S. address, why you want to make sure your addresses are both validated AND verified, and different certifications address validation/verification providers can have.
Check out our address formats page at https://www.melissa.com/data-coverage.
Want to get in touch? Email us at podcast@melissa.com.
Loading