Quickstart Guide

Personator Consumer Advisory


*Major Personator Consumer Database Update:

As we continue to improve our service, a newly updated and refined version of the Personator Reference Data will be released.

The new version will ultimately improve the API’s current ability to:

  1. Append more accurate demographics and contact information.
  2. Verify name-address-phone-email correlation to ensure full contact accuracy.
  3. Perform Moves and provide the latest address for individuals.

The Personator Consumer Database is compiled from several sources and industries such as Property Information Data, Loan Data, Credit Data, Telephone Data, Voter Data, and several other private sources. The final combined database merges all contact records including Addresses, Phone Numbers, Emails, Names and demographics, amounting to over a billion records of historical and current information. This data is then exposed through the Personator Consumer Web Service which allows for checking, verifying, appending and updating contact records.

Why are we Re-Compiling Personator’s Data?

Over time, we have deemed some of our data sources to be outdated and inaccurate, thus needing to be purged. We have also acquired new data sources that offer better and more comprehensive consumer data. Hence, the recompilation of Personator’s Reference Data. In order to leverage the newer and better sources as well as removing old and outdated information, a major re-compile of the reference data has been implemented and is set for release.

For all inquiries, issues and questions please contact Melissa Tech Support.

Are there any Changes that Need to be Done on the Client Side?

No. The Data update will be seamless. There is nothing that needs to be done on the client side.

Will there be Any Service Interruption?

No. There will be no service interruption for this update. As each of the server clusters are drain-stopped and updated, traffic will be re-directed to up and running clusters.

What are the Changes that we will see with this Update?

Due to the changes and improvements in the Personator Consumer Database, the appended contact information and demographics will change. The affected output fields include:

Output Field

Some of the changes include:

  1. Differences in Appended Data

  2. Due to the changes in the data, which includes the removal of old sources and the addition of new ones, it follows that there will be differences in the information appended. Data may change, no longer exist, or append new information depending on the information now available to the service.

  3. Increased/Decreased Append Rates

  4. As we add new sources of data to Personator and remove old ones, changes in append rates will also occur. Append rates will vary and will be heavily dependent on the nature of your data and the information being submitted. In our testing, we have seen an increase in append rates in most cases, however, there may be some cases where append rates may go down.

  5. Differences in Verification

  6. Personator’s verification feature will also go through differences. VR** Codes in Personator are used to indicate whether the entered name is associated to the phone, address and email. As the sources of the data change for this update, so to will the contact information that the service will or will not be able to verify.

  7. Differences in Moves

  8. As Personator makes use of proprietary algorithms and data to determine moves, this update will also affect changes in the individuals that we can and cannot provide a move for.