What is Geoverification & How Does it Help My Business?

Geoverification is the process of verifying a physical address to a precise geographic location (latitude and longitude). This process allows for pinpoint location accuracy, which is useful in many industries such as transportation, retail, insurance and shipping. With a geoverified address, you can:

Geoverification in Action

When given incomplete address information, most providers (such as Google) will return a best guess for where they think you mean. 

This could send you to an incorrect street or city entirely. Melissa always verifies an input address and will return an error if more information is needed instead of guessing, providing you with geoverified addresses every time.

Melissa will also flag missing suite and address numbers, as well as out-of-range apartment numbers where other providers do not, which gives you the most precision.

With Melissa, you can receive geoverified addresses for 195 million physical addresses in the U.S., as well as coverage for 240+ countries around the world.

What Can Geoverification be Used For?

Geoverified addresses ensure that you pinpoint the exact location you need. This allows for precise mailing, especially to hard-to-address locations, exact drop off and pick up points, and precise mapping for routes, plus so much more.

Check out a few ways you can use geoverification:

Geoverify addresses to identify precise locations and provide correct routing to and from those locations. This improves mapping, route planning and location intelligence.

Not only does Geoverification ensure packages get to customers correctly, it also enables more informed decision making. Geoverified addresses can help businesses create promotions in specific areas and identify ideal locations for expansion as well.

Geoverification is crucial to calculating property risk and providing accurate policies to customers. Hazard areas aren’t stagnant and just the slightest miscalculation can spell disaster for a company and the customer.

Do you have a specific use case or industry you want to chat about? Schedule a demo with one of our Address Experts!

Geoverify at Multiple Levels

You can geoverify addresses to the rooftop or ZIP+4 level depending on your business needs.

Rooftop: This level of geoverification is the most precise, targeting a specific address to the door. If you’re in the business of delivering packages to doors (retail, logistics, transportation, etc.), geoverify addresses to ensure delivery accuracy and greater customer satisfaction.

ZIP+4: While not as precise as rooftop geoverification, ZIP+4 covers an area of about 10-20 households. This is ideal for spotting demographic or segmentation patterns to target customers, or to match an IP address or GPS coordinate against a billing address for security purposes.

Flexible Deployment Options for Pinpoint Precision

You can get geoverified address data in many ways.

Listware is our all-in-one SaaS tool that cleans, verifies, enriches and dedupes addresses and contact data, and returns geoverified address data. The best part about Listware is that you can use it directly in Microsoft Excel and Google Sheets, or you can upload a file, no software needed. Create an account, purchase your credits and get started with Listware in minutes!

For developers, we have a cloud and on-prem web API that returns geoverified premise level lat/long coordinates. Check it out now or request a free trial to see it in action.

Additional Resources

Learn how The City of Burbank used Melissa to enhance and update address data across multiple divisions for better insights and constituent services.

Dive deeper into how GeoCoder works with our GeoCoder product sheet.

Melissa Data Corporation

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