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Data Enrichment & Appends
Make the Most of Your Customer Data
The goal of data enrichment is to make your data a more valuable asset – when you get more out of it, you can do more with it. By enhancing your data with geographic, demographic, psychographic, and firmographic data elements, you can realise benefits such as:
- Gain Customer Insight When you know more about customers, it’s easier to market to them, and find new ones just like your best ones.
- Increase Response Understanding your customers and prospects helps you speak more directly to them
- Better Targeting Group your customers and prospects by similarities – geographic or lifestyle – to enable more efficient and effective marketing
- Maximise Efforts Updating and adding missing contact information (name, address, email, phone) empowers you to reach customers at the right time, in the right way
What is Data Enrichment?
Data enrichment is the process of enhancing, refining, or improving existing or raw data by adding additional information to it. The goal of data enrichment is to make data more valuable, comprehensive, and useful for various purposes such as analysis, decision-making, and business intelligence. This additional information could include a variety of attributes, such as demographic details, geographic data, social media profiles, company information, or any other relevant data points.
Melissa Data Enrichment Capabilities:
Geocoding
Assign precise latitude and longitude coordinates to UK and international postal addresses.
IP Location
Find the geolocation of an IP address including latitude, longitude, city, region, and country.
Consumer Demographic Data
Add detailed demographic elements including financial, household, and lifestyle data for new insights.
Business Firmographic Data
Augment your B2B records with data like industry, revenue, location, sales volume, and more.
Contact Completion
Update and complete contacts by adding missing name, email address, phone number, and postal address.
The Benefits of Enriching Your Data
Improved Accuracy and Completeness
Enriching data helps to correct errors, fill in missing information, and ensure that datasets are accurate and complete. This, in turn, enhances the reliability of the data for analysis and decision-making.
Enhanced Customer Insight
For businesses, data enrichment can provide a more comprehensive view of customers. By appending demographic details and other relevant information, organisations can gain deeper insights into customer preferences, behaviours, and needs.
Better Targeting and Personalisation
Enriched data allows businesses to target their audience more effectively by understanding customer segments and tailoring marketing messages. Personalisation becomes more precise when enriched data provides a holistic view of individual preferences and characteristics.
Competitive Advantage
Organisations that leverage data enrichment effectively can gain a competitive edge. Access to enriched data allows businesses to respond quickly to market changes, customer demands, and emerging trends.
How Does Our Data Enrichment Service Work?
Melissa’s data enrichment service helps you get more out of your customer data. We start by validating the contact data you have such as names, phone numbers, mailing addresses and email addresses - then we clean, append, and enrich your data, adding selective elements like up to date.
- Mailing addresses that can be appended
- Phone numbers that can be appended
- Emails that can be appended
- Geocodes that can be added
- Demographic & consumer insight that can be added
- Firmographic & B2B insight that can be added
Achieve Complete Contact Data Management
Melissa's Data Quality tools help organisations of all sizes verify and maintain data so they can effectively communicate with their customers via postal mail, email, and phone. Our additional data quality tools include
Common Questions About Data Enrichment
Data enrichment is important because it improves the quality of data, leading to more accurate insights and better decision-making. It also enhances customer understanding, personalisation, and the effectiveness of marketing efforts.
Data enrichment can add a variety of information, including demographic details, geographic data, company information, and any other relevant data points that contribute to a more complete dataset.
The frequency of data enrichment depends on the specific needs of an organisation and the nature of the data. Some businesses may require real-time updates, while others may find periodic enrichment sufficient.
While businesses often use data enrichment for marketing, sales, and customer relationship management, the concept is applicable in various fields, including research, healthcare, finance, and more, or wherever data quality and completeness are crucial.
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