MP4 Insight | April 2016 Click here to view online

MAILERS+4 Insight April 2016
About Us | Newsletter Archive | Solutions
In This Newsletter:
Mail Smarter Series: Volume Rules
6 Steps to De-Junk DM
Mail List: Saturate for Top ROI
This Month’s MP4 FAQs
Postal Rates to Drop
Cuba: You’ve Got Mail! 

  MAILERS+4® News

Pump Up the Mailing Volume to Save Time and Money—Free Webinar

New Geocode Result Field Added to MAILERS+4 Ensure high volume mail is delivered successfully for increased response rates. Learn about palletization—shipping mail as a unit or pallet-stacked load. In our Mail Smarter Webinar Series discover the benefits of using the MAILERS+4® palletization component to increase savings and efficiency; track your mailpieces; and qualify for full service postal discounts. Live April 20, 11 a.m. PST.

Register now >>

On-Demand Mail Smarter Series: Catch Up on the Entire Series

4 Steps to DIY Mail - Click here

Make Standard Mailings Stellar - Click here

How to Mail to Your Best Customers at the Lowest Rates with Saturation Mail - Click here

  Tips from Direct Mail Pros

6 Steps to Take the Junk Out of Direct Mail

Here are six easy ways to put your direct mail campaigns on the road to success.

Read the blog >>

  Direct Mail Solutions

Reach Every Door in Your Targeted Area to Increase Response Rates

Reach the largest numbers of your most qualified customers—and personalize your message. Our Saturation Lists provide the names associated with 77% of residences, unlike typical saturation lists. Request your 1,000 free leads.

Get Started! >>


New Geocoder Add-on Provides Lat/Long from ZIP Code™; Postage Statement Simplified

This month Paul Nelson, tech support manager, pinpoints how to tell which 5, 7, or 9 digit ZIP Code is used for lat/long results in the GeoCoder add-on; and answers your questions about how to populate the “Move Update Method” section of the postage statement in MP4.

Read the FAQs >>

  Postal Pickups

Postal Rates to Drop for First Class Mail® and Commercial April 10

Every penny saved in your direct mailings adds up over time. The U.S. Postal Service® will be required as of April 10 to reduce certain prices, following the end of exigent rate hikes. First- Class single pieces will drop two cents from 49 cents to 47 cents. Bit by bit, your marketing budget increases due to postal rate decreases.


USPS® Resumes Mail Service to Cuba

USPS® Resumes Mail Service to CubaFor the first time in more than 50 years, the United States Postal Service® begins direct transportation of mail service with Cuba to improve service for businesses and consumers.


  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to

Watch for your next issue of the MAILERS+4 Insight at the end of March. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers, and case studies in our Resource Center.

> MAILERS+4 Wiki > Direct Marketing > White Papers > Lookups

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