March 2018 Click here to view online



Clean Connections
At Last, a Blog Created and Tailored Just for You

Stay up-to-date on topics that matter most to you by following one (or all) of our blogs! We’ll send you a weekly round-up email that links to the newest content so you can stay current on industry trends and technologies.

For Business Leaders & Developers  – Melissa Global Intelligence Blog
For Marketing & Sales Professionals – Melissa Direct Blog
For Melissa Clients – Product News & Updates

Melissa Direct
Melissa Launches Melissa Informatics, Data Quality Powered by Machine Learning

Machine learning and reasoning operations now fuel Melissa’s newest division, Melissa Informatics. Melissa Informatics’ technology takes data from disparate sources, clears away any misleading or inaccurate items and then presents it as a whole picture for predictive analytics in life sciences, biotechnology, pharmaceutical and medical industries.
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Melissa Launches Melissa Informatics, Data Quality Powered by Machine Learning

Clean Thought of the Month

HazardHub, Melissa’s Partner in hazard risk data, recently created the first consolidated, national database of underground storage tanks. HazardHub has accurately located 1.6 million tanks, providing unparalleled insight to environmental risks!

Why Your MDM Single Customer View Will Fail GDPR Compliance

The assumption: $millions spent on Single Customer View CRM and Master Data Management (MDM) hubs ensure General Data Protection Regulation (GDPR) compliance.
The reality: MDM is not the answer for GDPR. Many companies will fail compliance and risk massive fines.
The reason: GDPR shifts the priority of borderline customer record matches away from the norm of erring heavily on the side of false-negative match error rates.
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Why Your MDM Single Customer View Will Fail GDPR Compliance

What’s New with the USPS in 2018?

Big things are happening in the mailing world – and, every mailer should be in the know! Don’t get left behind – watch What’s New with the USPS in 2018? Learn how to avoid new Undeliverable-as-Addressed (UAA) mail fines, and discover an unprecedented opportunity to digitally engage with your customers before your mail reaches their mailbox!

Want to stay in the know? Reserve your spot for the next session in our three-part web series on recent changes implemented by the USPS.
Register Now
Why Your MDM Single Customer View Will Fail GDPR Compliance

PARTNER CONTENT

Hitachi Vantara | Pentaho: Blueprint for Big Data Success: Optimize Data Quality
All companies are looking to improve customer engagement and enhance revenue growth, right? Hitachi Vantara states their blueprint for optimizing big data is the golden ticket to such success. Check out their comprehensive approach to data quality in this article.
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Hitachi Vantara | Pentaho: Blueprint for Big Data Success: Optimize Data Quality
HazardHub: The Three Little Pigs Teach Risk Mitigation
The moral of the story, "The Three Little Pigs", may be that hard work and dedication pay off. But there’s more to be learned than just that – the better prepared you are for risk exposure, the more likely it is that you’ll come out on the bright side after the risk has passed. While HazardHub does not provide wolf-based Wind Scores, they do provide risk scores on just about every other bad thing that can happen to your home or business.
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>HazardHub: The Three Little Pigs Teach Risk Mitigation

WEBINARS

Identifying & Combating Synthetic Identity Theft
Wednesday, March 21 at 2 p.m. EST
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GDPR Right to Erasure: Risks & Challenges
Every day at 12:30 & 3:30 p.m. EST, until Mar. 30
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US TRADESHOWS

SQLSaturday#740 Orange County
Golden West College – Huntington Beach, CA | April 14
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IOUG Collaborate – Booth #1100
Mandalay Bay – Las Vegas, NV | April 22-26
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Enterprise Data World – Booth #503
Sheraton – San Diego, CA | April 24-25
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GLOBAL TRADESHOWS

Chief Data Analytics Offer (CDAO)
Sydney, AU | March 20-22
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Big Data World – Booth #B2845
London, UK | March 21-22
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Regtech Mena
Dubai, UAE | April 23-24
Register Now



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