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    <title> What's in Your Data?</title>
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    <description><![CDATA[Welcome to “What’s In Your Data?”, a podcast that helps you to think about your data differently! From current data trends to deep dives into common contact data, as well as discussions with real people who work with data daily, we’re ready to arm you with information about just how much your data can tell you. And you don’t have to be a developer! Being curious about data is the only prerequisite.

Join Melissa’s Chief Data Wrangler Daniel Kha Le and Software Engineer Anna Cheong as they explore all things data, ranging from topics like how to create a data quality plan, the difference between address validation and verification, how ZIP Codes can be more than just address identifiers, and much more. Find us on Youtube, Spotify, Apple or wherever you enjoy podcasts.

Want to contact us? Send us an email at podcast@melissa.com. ]]></description>
    <itunes:author>Melissa Data</itunes:author>
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      <title>Sp. Ep. 8 - Beyond the Ballot with Rebecca Womack</title>
      <description><![CDATA[How do you maintain accurate elected officials data in a constantly changing political landscape? Join Daniel Lee and Anna Cheong as they talk with Rebecca Womack about legislative data management, district matching, redistricting and how AI-assisted workflows help keep Melissa's Elected Officials Data powered by Cicero accurate and up to date for advocacy, government and civic engagement. Have any thoughts you want to share? Email us at podcast@melissa.com.]]></description>
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      <pubDate>Thu, 23 Jul 2026 13:00:02 +0000</pubDate>
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      <title>Ep. 15 - Shedding Light on Shadow Addresses</title>
      <description><![CDATA[Daniel and Anna discuss USPS versus non-USPS address coverage and why
millions of valid locations fall outside traditional delivery routes, from rural areas to new developments and alternative delivery points. They highlight the importance of address verification, delivery point validation, address data quality and address intelligence, using real-world mapping examples to show how geocoded address data and non-USPS address datasets help organizations reach customers they might otherwise miss.

Learn how better address data can improve marketing accuracy, support customer onboarding, reduce undeliverable-as-addressed (UAA) mail, and improve address match rates. Have any thoughts you want to share? Email us at podcast@melissa.com.]]></description>
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      <pubDate>Thu, 16 Jul 2026 14:00:03 +0000</pubDate>
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      <title>Sp. Ep. 7 Connecting Websites and Data with Julio Varela</title>
      <description><![CDATA[Daniel Kha Le and Anna Cheong sit down with Julio Varela, Melissa's Web
Development Manager, to discuss his career journey to web development leader, the challenges of managing Melissa's global web presence, and how data quality, contact data verification and point-of-entry validation help create better customer experiences. They also explore website optimization, A/B testing, AI-powered personalization, user journey analytics and the growing role of AI in web development, along with Julio's passion for automotive tuning, technology and K-pop. Have any thoughts you want to share? Email us at podcast@melissa.com.

Giveaway: Leave a hashtag of #addressverification and comment a country you'd like to visit or where you're from to win a box of Melissa swag. 

Terms and Conditions: https://info.melissa.com/whats-in-your-data-giveaway-terms-and-conditions-melissa]]></description>
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      <title>Ep. 14 - What Happens to Your Undeliverables?</title>
      <description><![CDATA[What happens to undeliverable mail, unclaimed mail packages and lost packages for sale? This episode explores mystery box packages, Amazon liquidation boxes, postal return-to-sender reasons and why packages go missing in the first place. Daniel and Anna also break down address verification, address data quality, checkout address autocomplete, batch address verification and failed delivery prevention to show how businesses can reduce lost packages, shipping address errors and delivery exceptions through better ecommerce address accuracy. Thoughts or questions? Email us at podcast@melissa.com.]]></description>
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      <title>Sp. Ep. 6 - Data, Dogs and Muffins: A Data Science Intern’s Journey </title>
      <description><![CDATA[Melissa Data Science Intern, Annalise Ahn, joins Daniel and Anna to discuss
her journey into data science, machine learning and computer science at UC San Diego. The conversation explores how data wrangling, data preprocessing, exploratory data analysis and data visualization transform raw information into meaningful insights and compelling data storytelling. Annalise also shares experiences working with spatial sales analysis, animal shelter datasets, and the importance of data quality, curiosity and continuous learning. Along the way, the team talks muffins, naps, BBQ and why baking may be the perfect hobby for an aspiring data scientist. Have thoughts or questions? Email us at podcast@melissa.com.
]]></description>
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      <title>Ep. 13 - GIS: Connecting the What With the Where</title>
      <description><![CDATA[What do Google Maps, ride-sharing apps, Pokémon GO, emergency response systems and sea turtle conservation have in common? GIS. In this episode, Daniel and Anna break down what GIS is, its definition and how Geographic Information Systems power everyday life through GIS mapping, spatial analysis and location intelligence. They cover geospatial data, digital  mapping and GIS layers, and how points, lines, polygons and rasters build real-world maps. 

They also touch on the history of GIS and how it evolved into modern geospatial technology. You’ll hear real-world GIS applications and use cases across logistics, retail, government, agriculture and environmental science. If you’ve ever wondered what GIS is used for or why it matters, this episode connects it all. Questions or comments? Email us at podcast@melissa.com.
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      <title>Ep. 12 - Identifiers in Data: MAK, MEK and MIK </title>
      <description><![CDATA[Identification numbers are everywhere from ISBNs and VINs to UPCs and
driver’s licenses. In this episode, Daniel and Anna explore how Melissa Keys like MAK Melissa Address Key, MEK Melissa Enterprise Key and MIK Melissa Identity Key help businesses standardize records, support address and business data deduplication, and improve customer data management across systems. They also discuss global address identifiers, address standardization, latitude/longitude enrichment, non PII identifiers and secure ways to share and match data without exposing sensitive information. From tracking address changes over time to improving enterprise data accuracy, this episode highlights how better identifiers lead to cleaner, more connected data. Have thoughts or questions? Email us at podcast@melissa.com.]]></description>
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      <title>Sp. Ep. 5: Think Like a Data Scientist, Ashley You</title>
      <description><![CDATA[Ashley shares her journey from pre-med to becoming a data scientist, what data scientists do day to day and how storytelling with data helps businesses make smarter decisions. The episode covers exploratory data analysis (EDA), statistical significance, correlation vs causation, avoiding confirmation bias, data cleaning techniques, ETL processes, machine learning concepts and data driven decision making. Bonus: hiking, baking, national parks and the dream of squeaky-clean data. 

Perfect for anyone interested in data science career paths, STEM careers, analytics, hypothesis testing, research methodology and how to think like a data scientist. Questions or comments? Email us at podcast@melissa.com.]]></description>
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      <title>Ep. 11 - Breaking Down Segmentation</title>
      <description><![CDATA[Choosing a car isn’t random - you weigh needs like fuel type, seating, budget, features and brand. Businesses do the same thing with customer segmentation: just like personal buying decisions, they use data segmentation, marketing segmentation and audience segmentation to turn “one size fits all” into more personalized, targeted marketing. Listen in as Daniel and Anna break down how companies apply demographic, behavioral and location-based segmentation (like ZIP code and radius targeting) to improve precision marketing, reduce waste and build more relevant customer outreach across B2C and B2B. They also touch on firmographic and business segmentation using attributes like company size, job title and sales volume. Ultimately, better data leads to better targeting, stronger engagement and improved marketing ROI. Have thoughts or questions? Email us at podcast@melissa.com.]]></description>
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      <title>Ep. 10 - Finding the Right Address Provider</title>
      <description><![CDATA[Daniel and Anna break down how to choose an address verification provider and what matters in address verification and address validation across logistics, finance and customer data. Clean data helps reduce shipping errors and improve delivery accuracy. They introduce the AEI framework: Accuracy, Experience, Implementation - covering global address verification, USPS address verification, CASS certified address verification and the core differences in validation vs. verification, address data sources and address accuracy. If you're evaluating providers or just trying to avoid bad data, this is a good place to start. Have thoughts or questions? Email us at podcast@melissa.com.]]></description>
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      <title>Sp. Ep. 4 - The Address Ecosystem with Philip Ljubicich</title>
      <description><![CDATA[Daniel and Anna sit down with Melissa’s Research and Development Director in our Seattle office Philip Ljubicich to talk about the nitty gritty when it comes to figuring out address data. They get into the nuances of standardizing addresses like how to go about capturing the user’s intent when they enter addresses, how to utilize new tools as they come out
(such as AI) to get better and faster results, and how human context is crucial to creating the best, most accurate address engine. We’d love to hear your thoughts! Email us at podcast@melissa.com.]]></description>
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      <title>Ep. 9 - What's the Deal with Global Addresses?</title>
      <description><![CDATA[This episode, Daniel and Anna get into the nitty gritty of global address verification. They talk about US vs global address formats, chat about international address components, and discuss some global addressing challenges like how to handle non-Latin characters in addresses and right-to-left address formatting. Have any thoughts about international address verification you want to share? Email us at podcast@melissa.com.]]></description>
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      <title>Ep. 8 - AI Insights with Special Guest, Bob Stanley</title>
      <description><![CDATA[For episode 8, we’re diving into AI! Daniel and Anna have a candid and important conversation with Bob Stanley, Senior Director of Special Projects at Melissa, about the importance of AI and data quality, and how crucial  clean data for AI is. Bob also explains different ways that AI might help you, AI deployment strategies, AI in business operations, AI best practices for organizations, and how Melissa has found success with AI. Want to add to our AI discussion? Email us at podcast@melissa.com]]></description>
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      <title>Ep. 7 - Do You Really Need to Back Up Your Data?</title>
      <description><![CDATA[In this episode of What's in Your Data?, I delve into the crucial topic of data backup and its importance. Join me as I explore various aspects of backing up your data, including the types of backups—hot, warm, and cold—and how each can protect against human, software, and hardware errors. I'll share practical examples from my experience, emphasizing the need for frequent backups and the right storage mediums. Additionally, I discuss how to validate your backups to ensure they are reliable and secure. This episode serves as a reminder that having a solid backup strategy can save you from potential data disasters. Don't wait for a crisis—tune in and learn how to protect your valuable information today!]]></description>
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      <title>Sp. Ep. 3: Fixing Bad Data with Joseph Vertido</title>
      <description><![CDATA[Daniel and Anna chat with Joseph Vertido, Director of Product Development at Melissa who’s passionate about working with data—he’s been doing it for 18 years! Get a behind the scenes glimpse of how Melissa defines data problems, how we go about solving these problems, and how these efforts can extend to all sorts of different data sets AND out of the box problems. Let us know what you found interesting! Email us at podcast@melissa.com.]]></description>
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      <title>Ep. 6 - Understanding eIDV</title>
      <description><![CDATA[In this episode, Daniel and Anna tackle electronic identity verification, or eIDV. They talk about what it is, the benefits of having eIDV processes, how eIDV compares to a funnel, and how you can use eIDV not only to verify customers, but businesses you want to work with as well. Plus, learn about the difference between static and active eIDV, and why you might want to make sure your provider is using active eIDV. 

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      <title>Ep. 0 - What's in Your Data ?! - Trailer</title>
      <description><![CDATA[Think about your data differently! What’s In Your Data is a biweekly podcast
where Daniel Kha Le and Anna Cheong chat about data quality and what you can do with clean, standardized data past mailing and delivery.

We’d love to hear from you! Email us at podcast@melissa.com or connect with us on LinkedIn.]]></description>
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Want to get in touch? Email us at podcast@melissa.com.]]></description>
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Check out our address formats page at https://www.melissa.com/data-coverage. 

Want to get in touch? Email us at podcast@melissa.com.]]></description>
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Want to get in touch? Email us at podcast@melissa.com.]]></description>
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Do you have a favorite data quality acronym? Email us at podcast@melissa.com to let us know about that or anything else related to data!]]></description>
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