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Data Integrations & Plugins

Contact Zone

The Customer Data Management Platform for Insights and Action


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Contact Zone


Contact Zone delivers powerful extraction, transformation, and loading (ETL) capabilities combined with seamless data cleansing and enrichment functionality. Built on the Pentaho Data Integration (PDI) platform, Contact Zone empowers users to visually design transformations and jobs that cleanse and prep data stores and make them available for easy reporting, analysis, and migration to the data warehouse.


With an intuitive, graphical, drag and drop design environment and a proven, scalable, standards-based architecture, Contact Zone is ideal for organizations that want to make trusted data available across the enterprise in one set of tools.


  • Make better decisions with clean, reliable data
  • Easily onboard, apply standards, enforce rules, and cleanse and enrich your Big Data, and enforce standards
  • Run data quality in Hadoop and the cloud as batch or real-time processes

Data Integration


Contact Zone provides ease of use with the power to integrate all of your data. It offers a rich library of pre-built components and Melissa components to access, prepare, and blend data from relational sources, big data sources, enterprise applications, and more.


Contact Zone’s intuitive drag-and-drop data integration is coupled with data agnostic connectivity spanning from flat files and RDBMS to Hadoop and more. Go beyond standard ETL to scalable and flexible management of end-to-end data flow with:


  • Dynamic and reusable data integration templates to save time and create transformation on the fly
  • Robust administration features like performance monitoring, job roll-back and restart, and an operations are for usage auditing
  • Enterprise-grade security including access and version controls as well as a LDAP and Active Directory integration
Melissa's Data Integration for Contact Zone offers a rich library of pre-built components to access, prepare, and blend data from Big Data Sources and more!
Enhance your data with Melissa's Profiling Component to gain valuable insight into the accessibility and usability of your data.

Profiling Component


Poor data quality equals poor business. The first step in improving data quality is to profile your data to gain valuable insight into the accessiblilty and usability of your data. The Data Profiling component does just that – it generates simple to advanced profiling information – including basic data statistics (mean, median, frequency, variation, etc.) and details (structure, content, classifications, etc.). Armed with this information, you can identify weak points in your data collection processes and work to optimize data quality over time with the Profiling Component’s monitoring capabilities.

Generalized Cleansing Component


The Generalized Cleansing Component empowers you to build data cleansing scripts for data suffering from a wide range of errors and inconsistencies. The component combines six operations that allow you to cleanse data and save operations (simple or complex) for future projects. The component is highly customizable so you can use programmatic expressions and regular expressions to trigger operations – giving you the ability to self-validate non-contact data to your own specifications.


Cleansing Operations Available:

  • Casing – change the casing of data from capital to lowercase, etc.
  • Punctuation – add or remove punctuation
  • Abbreviation – expand or contract abbreviations, for example: CA to California
  • Search and Replace – replace portions of a string
  • Expressions – create programmatic expressions to make sense of data values
  • Regex – use regular expressions to extract, validate, etc.
Fix your database containing a wide range of errors and inconsistencies with Melissa's Generalized Cleansing Component for Contact Zone.
Tap into a multisourced dataset containing billions of records for validation with Melissa's Personator Component for Contact Zone.

Personator Component


The Personator component taps a multisourced dataset containing billions of records to validate each provided element of a U.S. or Canadian contact record: name; address; phone; and/or email, and match name-to-address for a simple and quick identity verification.


The Personator Component also offers a wealth of append functionality to enrich your contact records, including:


  • Filling in missing contact information like business/consumer emails, addresses, phones, and names.

  • Adding current addresses for customers and prospects that have moved in the U.S. and Canada – matching your records against a propriety database of address changes going back 20+ years. Note: this process does not satisfy the USPS® Move-Update requirement.

  • Appending detailed consumer demographics from over 2 billion records containing 250 million individuals and 170 million U.S. households, including date of birth, gender, presence of children, marital status, occupation, homeowner/renter, income, and more for deeper insights.

  • Enriching records with the most accurate Geopoints (lat/long coordinates) at the rooftop level for 95% of U.S. physical addresses (residences and businesses). Includes information on the County Name, FIPS Code, Census Tract, Block Groups, Block Numbers, and “Core Based Statistical Area (CBSA), and Metropolitan/Micropolitan areas for location intelligence.

Global Contact Verify Component


Use the Global Contact Verify Component to clean, verify, standardize and format all your global people data – name, address, email and phone. The component will verify addresses from 240+ countries, standardize addresses to local country format, and add missing postal codes, regions, etc. The component supports many different language sets and can transform non-Latin writing systems into Latin characters so addresses in foreign languages like Russian, Greek, Chinese, Japanese, and others can easily be validated.


The component also geocodes international addresses for 40+ countries, providing a precise (rooftop) latitude/longitude coordinate for an address to power market segmentation, sales clustering, logistics, risk exposure, and more.


In addition, the component performs verification on your phone, email, and name data. Phone verification includes real-time lookup technology to distinguish between global landlines and mobile numbers, and validates the number is accurate, live and callable. Caller ID will return the name and address associated with the billing contact.


Email verification capabilities include: real-time email mailbox verification to ensure an inbox is live; email syntax and domain correction; and FCC Mobile Domain Detection to ensure CAN-SPAM compliance.

Clean, verify, standardize, and format all your global people data with Melissa's Global Contact Verify Component for Contact Zone.
Clear your database of waste and inefficiencies and get a more accurate view of your customers with Melissa's MatchUp Component for Contact Zone.

MatchUp® Component


On average, a database contains 8-10% duplicate records. These duplicates result in waste and inefficiencies and cloud your ability to get a single, accurate view of the customer. The MatchUp Component uses advanced fuzzy matching algorithms and deep domain knowledge of contact data to find even the hardest-to-detect U.S. and international (Canada, Europe, South America, Australasia, and more) duplicate records.


MatchUp employs over 16 different fuzzy matching algorithms to identify “non-exact matching” duplicate records that are difficult to uncover, including:


  • Phonetic Matching – detect “alike sounding” relationships
  • N-gram or Q-gram-based Algorithms – used in statistical natural language processing
  • Jaro-Winkler Algorithm – measure of similarity between two strings
  • MD Keyboard (proprietary) – counts keyboarding mishits and weighd the distance of the mishit
  • Containment – matches when one record has components contained in another record (“Smith” is contained in “Smithfield”)
  • Frequency – matches the characters in the components in one record to the characters in another without regard to the sequence (“abcdef” = “badcfe”)
  • Fast Near – typographical matching
  • Accurate Near – typographical matching (usually better results than Fast Near)
  • Frequency Near – Similar to Frequency, but allows you to specify how many characters may be different between components
  • UTF-8 Near
  • Vowels Only
  • Consonants Only
  • Alphas Only
  • Numerics Only - decimals and signs are considered numeric

The MatchUp Component also includes other matching capabilities for specific scenarios including:


Proximity Matching
MatchUp’s patented distance algorithm uses lat/long coordinates and proximity thresholds to identify duplicate data.


Householding
MatchUp can identify and consolidate records that are members of the same household. This is useful in being able to evaluate the total sales relationship and by eliminating unnecessary multiple mailings for cost savings.


List Intersection / Suppression
MatchUp finds all the common data elements between multiple lists and/or use suppression to find just the data unique to each individual list.

Melissa's MatchUp Component for Contact Zone features proximity matching, householding, and list intersection / suppression.
Based on location attributes, MatchUp can detect matching records at different addresses (for instance, a company with two different entrances) but within a specified distance to each other.
Melissa's SmartMover Component for Contact Zone provides change-of-address processing for U.S. and Canadian addresses to ensure you stay in touch with consumers and businesses.

SmartMoverSM Component


The SmartMover Component provides change-of-address processing for U.S. and Canadian addresses. This helps you stay in touch with consumers and businesses that have moved, eliminate the costs associated with undeliverable-as-addressed mail, and qualify for applicable postal discounts.


For U.S. addresses, the SmartMover component matches your customer records against the USPS® full NCOALink® data file of 160 million moves going back 48-months. Processing your records utilizing the SmartMover component will satisfy the USPS Move Update requirement for a period of 95 days from the date of processing to qualify for First-Class, and USPS Marketing Mail™ (Standard Mail)®.


Melissa is an NCOALink® Full Service Provider licensee of the USPS. NCOALink® processing requires a Processing Acknowledgement Form (PAF). Download a copy of our NCOALink PAF.


For Canadian addresses, the SmartMover component will match your address file against the Canada Post NCOA® database containing over 11 million records over the last 72 months. Melissa is one of only a handful of Canada Post licensees. Canada NCOA processing requires a signed copy of the Canadian NCOA Acknowledgement Form. Download a copy of our Canadian NCOA form.

BusinessCoder® Component


The BusinessCoder Component adds detailed firmographic data to your business records including company and contact information (name, address, phone number, and email address), SIC/NAICs codes, employee size, sales estimate, and more. Adding firmographic elements to your prospect and account records helps improve lead scoring, analytics and sales and marketing efforts. Simply pass an address, StockTicker, website, phone number, or Melissa Address Key® (MAK®) , and BusinessCoder will return the following elements for over 25 million businesses:


  • Company Name
  • Job Title
  • Phone Number
  • Email
  • Address
  • Suite
  • City
  • State
  • Postal Code Plus4
  • Delivery Type Indicator
  • Melissa Address Key
  • Melissa Address Key Base
  • Location Type (headquarters, branches, single location, subsidiary headquarters)
  • Employee Numbers estimate
  • Sales Volume estimate
  • StockTicker abbreviation
  • Web Address
  • Up to 3 SIC/NAICS codes and descriptions
  • Latitude (geo coordinate)
  • Longitude (geo coordinate)
  • County Name
  • FIPS of County (Federal Information Processing Standard)
  • Census Tract of the address
  • Census Block of the address
  • Place Code (Census Bureau)
  • Place Name (Census Bureau)
Add detailed firmographic data to your business records with Melissa's BusinessCoder Component for Contact Zone.
Enhance your data with Melissa's Property Component for Contact Zone with valuable property and mortage data from over 140 million records for the U.S.A.

Property Component


The Property Component provides valuable property and mortgage data from over 140 million records for the U.S. Access variables from over 165 fields in categories such as: parcel; property address; owner; owner mail address; property values; current sale; current trust deed; prior sale; lot/land; square footage; building. For a complete list of data available click here.

IP Location


The IP Location Component provides the geographic location of an Internet Protocol (IP) address, including latitude, longitude, city, state, ZIP Code™/Postal Code, region, hosting Internet Service Provider (ISP), connection speed and type, and domain name. This information helps you identify where your web visitors are coming from. This is useful for ecommerce sites where you might want to prepopulate country code on forms, display a different language, filter access from countries you don’t do business with, and/or reduce credit card fraud based on geographic location. IP Location can also help fight illegal spamming and hacking by identifying the location of the problem.

Melissa's IP Location Component for Contact Zone provides the geographic location of an IP address to help identify where you web visitors are coming from!

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