Data-Driven, Political Marketing Strategies for 2018 Elections Featured in Free Melissa Webinar
Rancho Santa Margarita, CALIF – December 11, 2017 – Melissa , a leading provider of global contact data quality and identity verification solutions, announced it will host a free educational webinar featuring political marketing strategies designed to attract first-time voters and win elections though effective use of modern data tools. The webinar, The Science of Winning Votes Exposed: 4 Secrets to Data-Driven Success, is slated for Thursday, Dec. 14, 2017 at 11 a.m. PST.
Melissa’s webinar will address how to update and add missing voter contact information, and append valuable demographic variables to better target and engage voters using cost-effective, data-driven strategies. Participants will gain insight on mixing traditional and modern strategies for omni-channel messaging that gets out the vote and enhances relationships with their most-likely voters.
“We want to provide every citizen who’s fighting for a cause and every political candidate looking for a shot at the win, the opportunity to declare victory,” said Chris Rowe, Melissa’s vice president of data services. “Most elections are tight. That’s why we’re creating a free and interactive forum where candidates, political marketers, and campaign staff can learn about the data-driven strategies that are absolutely vital to getting out the vote.”