Booth Demos Include Sophisticated Tools to Automate Golden Record and Survivorship, and Global Address Verification to Correct and Standardize Contact Information for More than 240 Countries/Territories
Melissa Data, a leading provider of contact data quality and integration solutions, will be exhibiting at Enterprise Data World to introduce new Golden Record functionality in its MatchUp® Component for SQL Server Integration Services (SSIS).
A powerful tool for advanced matching and duplication management, specifically in the contact record domain, MatchUp SSIS dramatically enhances database efficiency and effectiveness by enabling a single, accurate view of each customer. By integrating the Golden Record selection tool, MatchUp SSIS represents an industry breakthrough based on its ability to discern contact data quality information, and select the surviving record based on the level of quality of the information provided.
Melissa Data will be demonstrating MatchUp SSIS at Enterprise Data World, along with its Global Data Quality Suite, which ensures accurate, current and consistent contact data for more than 240 countries and territories.
Global Data Quality Suite includes tools to verify international addresses and phone numbers, as well as geocode street addresses by adding precise latitude and longitude coordinates. Users can also use the Global Data Quality Suite to quickly and efficiently reach customers by verifying international phone numbers against Melissa Data’s proprietary database directly sourced from multiple telecommunications companies.