If too many addresses are UAA, the mailer and its mail house can be liable for financial penalties, and suffer from poor customer communications and marketing effectiveness, lagging account receivables, and fewer sales.
Mailers or their service provider can avoid these problems by checking a mailing list against the US Postal Service’s National Change of Address (NCOALink) database. This will verify that a recipient on a mailing list has filed a change of address notice with the USPS within the previous 18 months, and will note the new address as well if it is available.
NCOALink is not the only method of updating moved recipients. Other methods provided by the USPS include Address Change Service (ACS), Address Service Requested, Change Service Requested, and Return Service Requested.
Correcting out of date addresses using NCOALink and other methods allows mailers to meet the USPS Move Update requirement for a 95-day period from the date of processing, in order to qualify for First Class and Standard Mail discounts. Move Update is required for all marketing mail, First Class presort letters and flats, and Parcel Select Lightweight.
The costs associated with undeliverable mail can be severe. The Postal Service leverages its Intelligent Mail barcode (IMb) technology to check every single address a mailer submits in bulk for accuracy. If only 0.5 percent of addresses are faulty, failing to mirror Postal Services change of address (COA) records beyond a certain cutoff point, the mailer an be charged an 8-cent fee on each bad address. The potential for thousands of dollars in penalties due to out-of-date mailing lists is very real.
When you use Melissa’s NCOA service, we will update the addresses of customers that have moved before your mail goes out. Melissa will match your list against the full USPS NCOALink dataset of approximately 160 million moves on file over the last 48 months, or alternately over the past 24 months. As a NCOA Full Service Provider, Melissa guarantees the lowest price for your service.
Using Melissa’s NCOA services, you can:
Melissa’s SmartMover cloud service provides fast, easy change-of-address processing for U.S. and international addresses that are accurate in real time. With SmartMover, direct mailers can be assured of staying on the right side of the Postal Service’s Move Update and COA regulations, while increasing customer lifetime value and mailing ROI.
For marketing and other purposes, Melissa also offers New Movers Mailing Lists. New movers, whether they're renters or homeowners, spend more on home-related goods and services in the first three months than non-movers spend in five years. Melissa adds more than 100,000 records to our new movers database every week, so you can confidently build your mailing list and take advantage of this window of opportunity with the freshest, most targeted data available. In addition, Melissa offers the following services for the highest level of address verification and completion: