White paper and Articles from Melissa Data

White Papers

NEW! Are Duplicate Records Eroding Your Bottom Line?
A recent TDWI study reported that organizations lose more than $611 billion each year due to bad data. One major root cause of bad data is duplicate records. There is a way to turn this costly situation around.

Geocoding: Acquiring Location Intelligence to Make Better Business Decisions
In a tight economy, the need for making sound business decisions while finding efficiencies is crucial. That’s why more companies are looking to add location intelligence to their data to gain better insight into critical decisions. This white paper examines geocoding, the levels of accuracy you can choose from, and several examples of how businesses use geocoding technology and location intelligence to gain a competitive advantage.

Six Steps to Managing Data Quality with SQL Server Integration Services
Overcoming the challenges of data quality doesn’t have to be costly or difficult to do. Organizations can take advantage of the integration capabilities inherent in Microsoft’s SQL Server Integration Services (SSIS) to implement a Total Data Quality strategy needed for successful MDM, data warehousing and data quality projects. This white paper describes a six-step plan to managing data quality using SSIS.

UPDATED! Where Did My Customers Go? The Problem of Undeliverable-As-Addressed Mail
Bad addresses not only cost a company thousands of dollars – it also damages customer relationships. This white paper examines the true cost of UAA mail and offers advice on how to reduce UAA mail with the use of proper address management practices.

Greening Your Mail Can Keep You in the Black
In a difficult economy – belt-tightening doesn’t have to come at the expense of environmental stewardship. Learn the 10 simple steps to greener mail – it will help improve your bottom line and save money by cutting printing and postage costs while increasing response rates.

The Ultimate Marketing Survival Guide for 2009, and beyond!
A collection of brilliant articles from our renown Favorite Authors with words of wisdom sure to help you survive the changing and challenging economy by just marketing smarter. It could mean the difference in reaching your target this year, or missing your mark.

Is a Data Quality Web Service the Right Solution for You?
Learn what a Web Service is and how it works, the advantages of using a Data Quality Web Service, the technology assessment for implementation, and a couple of case studies (Saab and other real world case studies) to demonstrate real life successes.

Saturation Mail: The Perfect Low-Cost Way to Reach More Customers
If you own a local business and are looking for an inexpensive way to increase your sales, or plan to expand your business to a new market – you might want to consider doing a saturation mailing. This white paper explains everything you need to know about saturation mail – how it works, why it works, what the rules are, and how you save more money doing it.

Intelligent Mail^® Barcode Fact Sheet
Intelligent Mail promises end-to-end visibility into the mailstream and mail quality feedback in real time. Learn the latest news about Intelligent Mail and how it will affect your operations.

Scalable Data Quality: A Seven Step Plan for Any Organization
This white paper describes the seven steps you need to develop a plan for data quality– one that scales to your growing business needs.

The Real Cost of Bad Data: The 1-10-100
This white paper describes the long-term cost of bad data from point-of-entry to billing and how to fix it.

Win Back Lost Customers with Email Append
This white paper describes how to use email append to add verified customer email addresses to your database. Armed with these email addresses you can implement cost-effective “win back” initiatives to reactivate lost customers for greater profitability.