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Who Uses Carrier Routes?
• Retail chains
• Direct mail houses
• Franchises
• Small businesses
• Telecommunications companies
• Banks
• Media/Print advertising

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Precisely target neighborhoods in direct marketing and sales efforts
Combine the carrier route data in CART*Data with your own custom
program to discover the demographics, geographics, and related data
associated with a neighborhood, a ZIP Code™, or a county.
Use CART*Data to:
• Target direct mail campaigns by preferred demographic criteria to
increase response rates
• Saturate a local neighborhood to achieve
maximum postal discounts
• Produce carrier route maps to:
- Create a better picture of a territory with Census Tract
maps based on carrier routes
- Identify travel patterns and concentrations of customers to
target mailings to their neighbors
What exactly is a carrier route?
A postal carrier route is the group of addresses to which the USPS®
assigns the same code to aid in the sorting and delivery of mail.
Each carrier route is explicitly defined as part of a single ZIP
Code. These unique codes are 9 digits – 5 numbers for the ZIP Code,
1 letter for the carrier route type, and 3 numbers for the carrier
route code. Typically, each carrier route is related to where a
particular mail carrier delivers to in a single day.
What’s the difference between a carrier
route code and a ZIP + 4®Code?
92688-C007 vs. 92688-2112
Although a ZIP+4™ Code also has 9 digits, it is not the same as a
carrier route code. There are far more ZIP+4 codes in the U.S. –
approximately 40,000,000, usually assigned to one side of a street
block. Each carrier route contains tens or hundreds of ZIP+4 codes.
How many carrier routes exist?
There are approximately 600,000 unique carrier routes in the U.S.
Approximately half are assigned to post-office boxes, leaving
approximately 300,000 that represent “boundaries” or delivery areas.
Do carrier routes change?
Yes, carrier routes change every day. Some changes are very subtle –
one new address added because a new home was built at the end of a
street, or there was a change in postal carrier personnel.
Nationwide, each month there are at least 100,000 changes to the
carrier route definitions.
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