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Data Quality Primer

Using Data Quality Tools And Techniques To Improve Business Value By David Loshin

Free eBook


Melissa Data is proud to announce a new eBook that explores the challenge of determining when data values are or are not valid and correct, how data values can be made correct, and how data cleansing services can be integrated into the environment.


Highlights include:


  • Postal Standards and Address Quality
  • Techniques for Address Standardization
  • Increasing Data Utility from Data Enhancement
  • Deriving Customer Intelligence through Matching and Linkage