MP4 Insight | August 2016 Click here to view online


MAILERS+4 Insight April 2016
About Us | Newsletter Archive | Solutions
In This Newsletter:
MP4 Certified by Canada Post
New Postal Forms Added
Direct Mail Drives Purchases
New Movers Need You
This Month’s MP4 FAQ
Star Trek™ Forever! 

  MAILERS+4® News

New Canada Post® Certification Add-on Ensures Fast, Accurate Delivery

New Canada Post Certification Add-on Melissa Data is pleased to announce that we were certified by Canada Post’s Software Evaluation and Recognition Program (SERP), which is similar to USPS®CASS certification. Now SERP certification has been added to MAILERS+4 to provide the highest accuracy in Canadian data quality. It also complements Canadian National Change-of-Address processing capabilities. To access this feature, please contact your sales rep about the Canadian postal add-on.

Two Postal Forms Added to Make Your Mailing Life Easier

Postal Forms Added to Make your Mailing Life Easier Thanks to your feedback, Melissa Data added two new postal forms to our powerful software. These forms will automatically be generated whenever you add a destination to your mailing. They will appear when you go to view your postage statement.

The forms are:

Form 8125 “Plant-Verified Drop Shipment (PVDS) Verification and Clearance” and Form 3602-C “Consolidated Postage Statement - Supplement Standard Mail and Nonprofit Standard Mail.” These forms are used when mailers take their mailings to any of the following: a NDC; SCF; or DDU.

If you have requests for features or any questions, please contact tech@melissadata.com

  Tips from Direct Mail Pros

65% of Consumers Purchase as a Result of Direct Mail

You know the importance of direct mail. This blog will reinforce your marketing strategy for using direct mail to improve ROI and reach new customers.

Read the blog >>

  Direct Mail Solutions

Summer Time and the Mailing Is Easy: Reach New Movers Ready to Buy

Renters and homeowners may be on the move in the summer. Now is the time to reach new homeowners ready to spend money on products and services. A New Movers List is for you.

Get Started! >>

  FAQs

Match City Names with USPS® for Accurate Delivery; Keep Presort Running Smoothly

This month Paul Nelson, tech support manager, provides answers on how to append USPS preferred city names to your database, and what to do about tray number option errors during presort using Mail.dat.

Read the FAQs >>


  Postal Pickups

USPS Mission: Boldly Sell More Stamps with Launch of Star Trek Forever Stamp

Almost 50 years to the day of its original airing, the U.S. Postal Service® plans to recognize the 1960s TV show Star Trek by dedicating the Star Trek Forever stamps on Sept. 2.

Learn more >>
(usps.com)


  Editor's Note

We appreciate your feedback on our newsletters and suggestions for topics to cover that will help you maximize the benefits of MAILERS+4, or any other product or service from Melissa Data. Send your comments to editor@melissadata.com.

Watch for your next issue of the MAILERS+4 Insight at the end of September. You’ll be able to access it from the Welcome screen in your MAILERS+4 update. You can find all the archived copies of the MAILERS+4 Insight, plus a whole bevy of newsletters, articles, white papers, and case studies in our Resource Center.

Resources
> MAILERS+4 Wiki > Direct Marketing > White Papers > Lookups

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