Melissa - Global Intelligence  1-800-MELISSA

Feature Story

Clean & Verify Your Global Contact Data—One Powerful Cloud Service

By Kevin Ubay-Ubay
Sales Engineer


Global ID Verification is Melissa Data's powerful, new, cloud service that gives one single, simple way to clean and verify your global contact data. Leverage our experience in name, phone, address, and email validation to gain comprehensive contact checking and identity-level verification.

Our new web service may be applied to:


When you need your contact data checked and verified, Global ID Verification begins with standardizing and validating your records. At this stage, the service will parse and standardize your data as well as check for the following:



    Input
  • Full name: John doe
  • Phone: 8458692102
  • Email: john.doe@yaoo.com
  • Address Line 1: 1 unicorn
  • City: norwich
  • Administrative Area:
  • Postal Code: NR33AB
  • Country: GB
    Output
  • Full name: John doe
  • Phone: +44 8458692102
  • Email: john.doe@yahoo.com
  • Address Line 1: : 1 Unicorn Rd
  • City: Norwich
  • Administrative Area:Norfolk
  • Postal Code: NR3 3AB
  • Country: GB


In the diagram above, you can see the final result of reformatting. Casings are changed and abbreviations are corrected. Continuing the process, you gain missing street suffixes, phone country dialing codes, missing state/province/administrative area info, and even typographical email domain corrections. For example, yaoo.com will be adjusted to Yahoo.com.

Next, Global ID Verification evaluates your data against trusted reference data in order to verify each individual's information so you can be confident that names and communication channels are current.

In this verification stage, the web service takes the standardized name, phone, email, and address from the previous stage and performs ID verification. Additional input, such as an individual’s national ID, such as a social security number and date of birth can be verified as well; depending on the country of origin.



    Input
  • Full name: John Doe
  • National ID: HJDO840230HVZRRL05
  • Date of birth: 2/30/1984
  • Phone: +56-222-226-8000
  • Email: john.doe@yahoo.com
  • Address Line 1: Paseo De Los Conquistadores 2000
  • City: Guadalupe
  • Administrative Area: NL
  • Postal Code: 67170
  • Country: MX
    Output
    Results:
  • KV01 – Address matched
  • KV02 – National ID matched
  • KV03 – First name matched
  • KV04 – Last name matched
  • KV05 – Phone number matched
  • KV06 – Email matched
  • KV07 – Date of birth matched


The diagram above shows how the service will return result codes indicating which information has been matched. By observing what kinds of result codes are returned, you may determine how reliable your data is.

Global ID Verification will be available as a web service hosted on our servers – which means you won't have to worry about updates and maintenance. Information about the countries supported and the level of coverage may be found on our wiki at wiki.melissadata.com. Sample code and documentation is also provided to help you get a jump start on building applications and services incorporating our ID Verification technology.