October 2017 Click here to view online



Clean Connections
10 Tips for Optimizing Conversions

How to Make Online Checkout the Easiest Thing on Your Site

Marketers have a truism: make it easy for customers to give you their money. So why do we make online checkout so difficult? Designing an experience that facilitates conversions and sales begins long before customers hit the “buy it” button. We’ve got 10 surefire ways for you to make sales as easy as taking candy from a baby.

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Clean Thought of the Month

Open rates increase by 22% when your emails contain personalized subject lines. Looks like a little personal touch goes a long way!

Melissa Partner News

Talend: For AI to Change Business, It Needs to Be Fueled with Quality Data

Artificial intelligence, computer systems that make decisions and complete tasks like visual recognition, is now a reality. From self-driving cars to predicting heart attacks, AI has the ability to transform the way we do business in remarkable ways. Hear from experts on how data quality will impact the future of AI.

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HazardHub: Melissa Shares HazardHub Storm Surge Data Analysis for 2016 Hurricane Matthew

Analysis Determines the Need for Accurate Risk Scoring Tools

What if we could classify and predict risk for natural disasters with precision? Storm surge data analysis of Hurricane Matthew proved that natural hazard data analysis can empower communities, insurers and individuals to become better prepared for the future. Learn how to achieve the clearest understanding of risks related to your property.

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Special Offer

Fall for List Savings

Get 15% off all mailing lists and sales leads now through December 31.
Choose from 100s of CASSTM processed, specialty mailing lists and sales leads.

What's New At Melissa?

Melissa Powers Trusted Banking Relationships with Comprehensive KYC Tools and Services

Fraud Prevention and Anti-Money Laundering Initiatives Featured at Money20/20

Melissa’s global intelligence tools offer real-time verification of customers, improving the customer experience, protecting banks from catastrophic monetary losses and creating trusted banking relationships. Discover how KYC solutions are changing the future of banking in this article or visit us Oct. 22-25 at Money 20/20, booth #353.

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New & Improved Products

HazardHub Risk Data

• Melissa recently partnered with Hazardhub, a leading provider of geographic risk datasets for U.S. properties. Adding real-time, natural hazard data to our comprehensive property data provides users with an end-to-end solution for risk-assessment and location intelligence.
Learn more

Business Coder – UK

• Now available in the UK, our firmographic enrichment solution quickly identifies the validity of businesses and standardizes and corrects addresses.
Request a Free Trial

Mac Support for Pentaho

• Now compatible with MAC, Data Quality Components for Pentaho® is your key to global data quality and enrichment.
Request a Free Trial

Webinars

Trade Shows & Conferences

Pentaho World
Orlando, FL | Oct. 25-27


PASS Summit
Seattle, WA | Oct. 31-Nov 3 Booth #419


Money 20/20
Las Vegas, NV | Oct. 22-25 | Booth #353


Dreamforce ’17
San Francisco, CA | Nov. 6-9 | Booth #1709

Big Data London
Olympia, London | Nov. 15-16 | Booth #203


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