August 2017 Click here to view online



Clean Connections
How MetaBank Prevents Prepaid Credit Card Fraud with Data Cleansing Solutions

Every bank absolutely, positively, must know the true identities of its customers. Federal anti-fraud and money laundering regulations require it, and good customer service thrives on it. Find out how MetaBank successfully dealt with different data formats, incomplete records, duplicates, and inaccurate data with the help of Melissa’s data cleansing solutions.

Read more.  




Direct Mail Marketing – the Ultimate Guide for Small Businesses

Direct mail is no dinosaur. In fact, it has experienced a comeback – averaging a 5.3% response rate, the highest levels since 2003, according to the DMA. When done right, direct mail is a great way to increase revenue for your business. Here’s a handy guide to help you get started.

Check it out here.

Clean Thought of the Month

Millennials like direct mail. According to a new report by the USPS®, 71% of millennials are more likely to scan their mail, while 57% have made purchases based on direct mail offers. That’s huge!

What's New At Melissa?

Melissa Global Intelligence Improves Voter Rolls County and Statewide

Election integrity is vital for voter confidence and our democratic process. But election officials face a complex environment in which to develop, maintain, and regularly update voter registration data. With Melissa’s Voter Identity Suite, states and counties can identify inaccurate, outdated, and duplicate voter registration records to reduce operations costs, maintain election integrity, and save taxpayers money.

Read More

New & Improved Products

Personator®- our all-in-one Cloud verification and enrichment solution

• Features new Social Security Number functionality that allows users to input a customer’s name and SSN. Personator then verifies the info is correct and appends address, phone, and email to that name. Read more


BusinessCoder – our firmographic enrichment solution

• Now adds job titles to your business records. Read more


MAILERS Online – our Cloud-based mailing solution

• Now process up to 20,000 records for free. No contracts, easy per job pricing. Try it now

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