Melissa - Global Intelligence  1-800-MELISSA

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Why Your Data Sucks

Read about your data�s short half-life, how to fight �truth decay�, the pros and cons of various procedures to call data quality operations using SQL Server, and more!

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Your data is radioactive � just as a chunk of plutonium will break down in measured time (its half-life) � so does your data. We developed a formula to determine the actual half-life of data and analyzed thousands of customers� databases. The results are eye-opening.Also, if you deal with contact data in a SQL Server environment, this new magazine is a must-read. We�ll also highlight the pros and cons of various procedures to call data quality operations using SQL Server.


In this issue:


  • Review our half-life findings and learn how to fight �truth decay�
  • Discover free data quality tools to drive better insight into your data
  • How AirNet improved data ROI using a SQL Server solution


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