Good news for e-retailers � ecommerce spending is expected to increase 50% by 2017. The bad news � online fraud will continue to be an issue. But there are fast and effective ways to determine a shopper is who they say they are to prevent fraud. Enter Personator � the ultimate identity verification and data quality solution. Our free Melissa Data Magazine details how Personator combs through more than 2 billion records to verify the true identity of a customer. Download the magazine now to find out how you can reduce fraudulent transactions.