Good news for e-retailers ecommerce spending is expected to increase 50% by 2017. The bad news online fraud will continue to be an issue. But there are fast and effective ways to determine a shopper is who they say they are to prevent fraud. Enter Personator the ultimate identity verification and data quality solution. Our free Melissa Data Magazine details how Personator combs through more than 2 billion records to verify the true identity of a customer. Download the magazine now to find out how you can reduce fraudulent transactions.