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Case Studies


Penton Media

Penton Media increased ROI by 140% using tools from Melissa and Pentaho to clean, migrate, and consolidate their data.

Frito-Lay N.A.

Frito-Lay North America enlisted Melissa to help improve the accuracy of deliveries with GeoCoder.

Altapass Foundation, Inc.

This nonprofit organization hosts many public activities, but its large contact database dated back more than 10 years.

HealthLink Dimensions

HealthLink needed the Data Quality Components for SSIS that would clean and standardize all of its multisourced data.

APX Alarm Security Solutions Inc.

APX utilizes GeoCoder Object and an address verification service to verify and correct its contact data – and better locate its customers.

Lithographic Communications

Lithographic Communications relies on NCOALink to process its customers’ lists to update addresses and to eliminate undeliverable-as-addressed mail.

Cal Optima

A health insurance provider needed to migrate its membership data into a data warehouse. Enter the Data Quality Components for SSIS to fix the problem.

Medusa Medical Technologies

Medusa Medical Technologies incorporated the Data Quality Suite to work in conjunction with its ePCR Suite, which feeds data to the suite’s Address Object Interface.

Cass Inc.

This mining firm needed to eliminate duplicates from its system so they, implemented MatchUp Object into its operations.

Metafile Information Systems, Inc.

Metafile utilizes National-Change-of-Address (NCOALink®) processing from Melissa in its fundraising management software, ResultsPlus™.

City of Tempe

The City of Tempe sends thousands of mail pieces each week, so to ensure speedy and accurate delivery, it tapped Address Object to verify, correct and standardize its data.

Northern Ontario School of Medicine

NOSM is able to cleanse and integrate data from about 30 distinct data source Systems – thanks to its use of the Data Quality Components for SSIS.

CJW Consulting & Services, Inc. (CJW)

CJW utilizes NCOALink processing to update and verify its clients’ contact data for upcoming fundraising
and marketing efforts.

PCI (Publishing Concepts)

PCI needed a data verification service to help scale its business operations. In the past it would manually call its client’s contacts to update and verify their information.

Clairvoyix

Clairvoyix relies on the Data Quality Suite and Email Append to deliver accurate and standardized customer information to its clients.

Pennsylvania Department of Banking

DOB signed up for the Address Object solution to verify and standardize its contact data and protect against any fraud.

Clarke Real Estate Group

The national real estate acquisitions and financing firm finds creative ways to thrive and drive in qualified leads by utilizing our free online Lookups.

Project Open Hand

The organization needed to update, validate and cleanse its client database with the address verification Web service in order to ensure prompt delivery of its prepared meals.

Connectify Networks

Connectify needed an address verification service that would correct bad contact data in its clients’ customer registration forms.

Rockwells American Restaurant

The popular NY-based restaurant enlisted the help of Melissa’s Email Marketing Services to cut down on postage and paper costs by using email as a promotional tool.

Contact Zone

This article is a case study of a project involving pattern analysis of deliveries to specific locations, and demonstrates how Melissa's Contact Zone was used.

SMARTech Corp.

SMARTech needed to consolidate records across datasets to help its clients develop targeted, accurate mass communications strategies.

Custom House Publishing

The company runs their files through MAILERS+4® for CASS™ processing and barcoding in order to stay current with postal regulations.

Symmetry Software

Symmetry needed an address verification solution that would verify, correct and standardize residence and business addresses in order to ensure address accuracy.

CXT Software

Logistics firm strengthens dispatch efficiency with Melissa's GeoCoder Object, a streamlined and quality rooftop geocoding solution.

Telephone Town Hall Meeting

To help its clients collect accurate phone numbers to maximize attendance to its teletownhalls – they needed Melissa to append missing phone numbers to a list.

Del E. Webb Center for the Performing Arts

To publicize its upcoming events, the theater sends marketing pieces to the 12,800 patrons on its mailing list. To ensure it can maintain contact with its patrons.

University of Iowa, College of Dentistry

The University’s dentistry school needed to rinse out bad data to tidy up its database was imperative for the university’s utilization of the Data Quality Suite.

Equipment Data Associates (EDA)

EDA provides market intelligence data to its clients. So the firm implemented MatchUp into its operations to identify and eliminate duplicate records from its database.

University of Washington (UW)

To address the issue of inaccurate data and ensure the consistency student and alumni records, the University of Washington turned to Melissa Data.