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CRM Integrations

Data Quality for Microsoft Dynamics® CRM

A Clean CRM is a Happy CRM


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Data Quality for Microsoft Dynamics® CRM


In this world of data-driven global business, it’s more important than ever to achieve a single, accurate view of your customers. Our data quality solutions integrate into Dynamics CRM to keep all your global People Data – name, address, phone, and email accurate and up-to-date. With clean data, you can maximize ROI from your CRM investments by ensuring your data enables you to provide a great customer experience. And, with Melissa, it’s easy to get on the road to a happy CRM.


  • Verify, correct and append contacts before they enter the CRM
  • Improve lead scoring, sales follow up, and marketing initiatives with up-to-date contact information
  • Protect the quality of your customer data with data cleansing in real-time at point of entry or in batch
Validate and cleanse addresses for 240+ countries and territories to increase shipping and mailing accuracy, lower costs, and improve customer loyalty with Melisa Data's Global Address Verification.

Global Address Verification


The average database is estimated to contain approximately 20% in address errors. From spelling mistakes and bad house or apartment numbers to incorrect postal codes—these issues prevent your marketing or fulfillment from reaching your customers. This problem increases exponentially when you’re dealing with international mail. Global Address Verification validates and cleanses addresses for 240+ countries and territories around the world to increase shipping and mailing accuracy, lower costs, and improve customer loyalty.

Global Email Verification


Are your email messages reaching your customers? Protect your sender and brand reputation with Global Email Verification. Ensure email validity within your database with the removal of up to 95% of bad email addresses by correcting general formatting and syntax errors, and top level domain names. Improve deliverability, increase conversions, avoid bounce-backs, black listing and spam folders, plus reduce fraud.

Ensure email validity within your database with Global Email Verification for Microsoft Dynamics CRM.
Recognize, parse, and identify your database gender makeup so you can create more personalized, targeted messages to improve customer relationships and response rates with Global Name Verification.

Global Name Verification


Global Name Verification recognizes 650,000+ ethnically-diverse first and last names. It also parses name components to identify your database gender makeup so you can create more personalized, targeted messages to improve customer relationships and increase response rates. It also flags names that might have invalid characters or vulgarity.

Global Phone Verification


When contact data like a phone number is inaccurate or incomplete, the foundation of your customer communication can falter. You can even lose customers permanently. Global Phone Verification cleans and corrects phone numbers in over 240 countries in real-time to help enhance customer service. It also makes it easy to determine country of origin and bolster your customer service in different global locations.

Correct and clean your phone numbers in real-time to help enhance and strengthen customer service with Global Phone Verification.
Global Express Entry provides Point-of-Entry data cleansing, verification, and completion.
As you begin typing the address, Global Express Entry provides options and allows you to select the valid address. The address includes locality, administrative area, and postal code, and can be a single line of text or parsed.

Global Address Autocompletion


Point-of-entry data cleansing, verification, and completion at your fingertips. Express Entry offers predictive search functionality-just start typing an address and watch Express Entry find exactly what you"re looking for!

BusinessCoder®


See the full picture of your B2B clients and prospects. BusinessCoder enriches your CRM data with firmographics from 25 million comprehensive, multisourced business records. Add or clean business names based on address, phone number, stock ticker, or web address. Then, append SIC codes, sales volumes, employee sizes, phone numbers, NAICS Codes, and more. These enrichments provide you the feedback you need to improve your competitive edge. Turn complex data into a single image and feel confident that you understand who your contacts are.

Enrich your CRM Data with firmographics and receive the feedback you need to improve your competitive edge with the BusinessCoder Component.
Melissa's Personator allows you to update U.S. and Canadian contact records within a database with over 10+ years of records.

Personator® - U.S. and Canada


Personator’s most unique capability is its ability to verify an individual’s true identity by matching name-to-address, phone number, and email address. But Personator does even more. The solution updates stale U.S. and Canadian addresses in your database, matching your records against a proprietary database of address changes going back 20+ years. With Personator, you can also update U.S. and Canadian contact records with the most current address for a person or business based on 10+ years of history.


Personator also enriches your data by adding missing contact information like email addresses and phone numbers, and appending valuable demographic data like date of birth, gender, marital status, number of children, household income, and more – to gain deeper insight.

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