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best solution for you.
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• Increase response
rates with personalized letters
• Target markets by gender for greater ROI
• Save time parsing name & address fields
• Simple to use – setup in less than a minute
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• Processes appx 100
million records an hour
• Resolves double & mixed format name fields
• Splits full names & inverse names
• Drag & drop interface for files, databases, setups, & fields
• Works directly with: xBASE, FoxPro, ASCII, Access, Excel,
SQL Server, Oracle, DB/2 database types.
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If you’re a systems administrator who either maintains personalized mailing
lists or who must combine data from different sources, you will benefit
greatly from this one-of-a-kind data-management tool. It’s fast, accurate,
and flexible.
Intelligent parsing…
Merging new data into an existing database doesn’t have to be an exercise in
frustration. This new version of Personator intelligently splits name,
address, and city-state-zip compound fields into their components,
genderizes database records, and creates salutations for personalize
letters.
Personator 4 now includes GenderBase 100, formerly an add-on, as a standard
feature! This additional table of 100,000 first names includes a correction
file that will fix abbreviations and typos such as “Wm” and “Ahrry,”
enhancing processing speed and accuracy.
Personator parses compound fields containing either single or double names,
plus inverse names and government inverse, into their structural components:
Prefix (Mr., Ms, Dr, etc.)
First name
Middle name (or initial)
Last name
Suffix (M.D., Ph. D.)
Fields containing double names such as “Mr. John Smith and Ms. Mary Jones”
can be output to two separate full-name fields (contained in the same
record), two sets of split name fields, or even to a newly created record to
contain a second name.
You can also parse as many as three address lines, as well as city-state-zip
fields, into their respective components… ideal for direct mail processing.
Genderize and build salutations…
You specify how conservatively or aggressively to genderize and whether your
database has a dominant male or female population. You also specify whether
the prefix should be put into its own field or inserted ahead of the first
name. Personator can also exploit a suffix field to add a prefix such as
“Dr.” for “John Smith, MD.”
Superior logic, and speed…
Personator creates both formal (Dear Mr. Brown) and informal (Dear Greg)
salutations using the prefixes it creates. When it encounters neutral names
(Lee, Chris, Dale), you can assign a neutral salutation (Dear First Name,
Last Name) or a “slug” (Dear Valued Customer).
Requirements
• Microsoft® 2000, XP or Vista
• Intel Pentium III® or better
• 64 MB of RAM minimum, 128 MB is recommended
• 10 MB of available hard disk space
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