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Melissa Data Media Contact Information
Media Contact:
Greg Brown
1-800-Melissa
Contact
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Melissa Data Announces IP Address Locator Tool
New IP Locator Object identifies an Internet user’s geographic location without invading visitor’s privacy
RANCHO SANTA MARGARITA, Calif. (November 16, 2009) – Melissa Data, (www.melissadata.com),
a provider of data quality and data enrichment solutions, announced
today a new solution that allows users to identify where Internet
visitors are coming from to help increase click-through and sales.
The new IP Locator Object, which is available as either an API or as
a
Web service, helps companies identify an Internet user’s
geographical location, including country, region, city, lat/long,
ZIP Code™, ISP and domain name, all without invading, or being
perceived as invading, the visitor’s privacy.
Armed with the valuable geographic information IP Locator Object
provides, e-commerce businesses can determine where potential
customers are, pre-populate country code on forms, display different
language and reduce credit card fraud based on geographic location.
The tool also helps in the fight against illegal spammers and
hackers filtering access from visitors who come from countries which
are not serviced by the business.
IP Locator Object is available as a multiplatform API for Windows,
Linux, Solaris, AIX and HPUX. Or customers can choose the
Web
services version, which is operating system and programming language
neutral, and supports multiple protocols including SOAP, XML, and
REST.
IP Locator Object is updated quarterly with data for over 240
different countries, including a high percentage of coverage for the
U.S., Europe, Asian, and Pacific Islands.
“Finally there is an accurate and easy solution for targeting where
Internet visitors are coming from,” said Gary Van Roekel, chief
operating officer for Melissa Data. “It is hard to know your customer
when they are entering your business online, but our new IP Locator
Object solution helps improve that one-to-one relationship by
providing the right knowledge to help ecommerce sites service their
customers more effectively and efficiently.”
To see IP Locator Object it in action, visit
www.MelissaData.com/findIP.
ABOUT MELISSA DATA
Melissa Data is an active DMA member, as well as a member of the
DMA’s List & Database Council. The company was named #1 in Customer
Satisfaction in a 2009 data quality survey report conducted by
analyst house, The Information Difference. Since 1985, Melissa Data
has been a leading provider of data quality solutions with emphasis
on U.S., Canadian, and international address and phone verification,
and
postal
automation software. Melissa Data is a non-exclusive NCOALink Full
Service Provider Licensee and non-exclusive SuiteLink Interface and
Data Distributor Licensee of the United States Postal Service®.
Prices for Melissa Data products and services are not established,
controlled or approved by the USPS. For more information, visit www.MelissaData.com or call
1-800-MELISSA (635-4772).
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