Parse names, determine gender and detect vulgar words

Create personalized messages and identify the gender makeup of your mailing list for targeted marketing campaigns with Melissa Data’s Name Object – a component of the Data Quality Suite. This multiplatform API will parse full names into five components: Prefix, First, Middle or Initial, Last, and Suffix. Name Object recognizes more than 140,000 first names so you can correct misspelled first names, like “Jonh” to “John” or apply a gender code to each record in your database.

Features and Benefits
    • Increase response rates with personalized salutations
    • Identify gender makeup of database for targeted marketing
    • Reduce waste on fraudulent entries
    • Recognize more than 140,000 first names
    • Customizable – add your own names

Full, Dual, Inverse and Mixed First Name Parsing
Name Object takes full names, such as “John James Smith” and breaks them into five components. In addition to Full Name parsing, Name Object can also parse:
    • Dual Names: Mr. and Mrs. John and Mary Smith Jr.
    • Inverse Names: Smith Jr., Mr. John James
    • Mixed First and Mixed Last: Mr. John L. and Smith, Jr. (when a field is not consistently
      populated with one format)

Apply a Gender Code to Each Name
Name Object will indicate the gender of the person in your database or mailing list based on first name. For instance:
    • “James” returns an “M” for male
    • “Cheryl” returns an “F” for female
    • “Chris” and Tracy” – which can be either male or female – returns an “N” for neutral

However, you can assign a gender to otherwise neutral names by changing the “gender bias” and “assignment aggression” properties or by overriding the Name Object name database.

Catch Vulgar Words that Lead to Waste and Fraud
Name Object will also flag names containing possible vulgar words, nuisance names, and associated company words to help you screen out possible hoaxes and pranks.

Create Custom Salutations
Once you’ve parsed your names, identified gender, and removed non-name or bogus records, Name Object can create the desired custom salutations based on the salutation format you want to use, for instance Formal, Informal, default Slug, etc.

Technical Information
• Name Object is available as a standalone application, as a WebSmart service, or as part of the Data Quality Suite set of APIs.

• Name Object is a 32/64 bit multiplatform developer’s toolkit (API) available for Windows 2000/XP/NT 2003/Vista. Linux Red Had 8.0 (gcc 3.3), Solaris 8,9,10, SPARC platform, AIX 5.2, 5.3, POWER, rs/6000, PPC, and HPUX versions 11.11, 11.23, PA-RISC, and Itanium.

• 50 MB of hard-disk space required.

Try Name Object for Free

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