Create personalized
messages and identify gender makeup of your mailing
list for more targeted marketing
Name Object takes full names, such as “John James
Smith”, and breaks it into First, Middle, and Last
Names, as well as any titles, generational suffixes
or other information. Name Object can even correct
misspelled first names, like “Jonh” to “John”. In
addition to standard Full Name fields, Name Object
can also parse:
• Dual (Mr and Mrs John and Mary Smith Jr)
• Inverse (Smith Jr., Mr. John James)
• Mixed First (Mr. John L.) and Mixed Last
(Smith, Jr.) when a field is not consistently
populated with one format
Apply a gender code
to each name
Name Object will indicate
the gender of the person in your database or mailing
list based on the first name. For instance, “James”
returns an “M” for male and “Cheryl” an “F” for female.
For names like “Chris” and “Tracy” which can be either
male or female, an “N” for neutral is returned. However,
otherwise Neutral names can be assigned a gender based
on ‘gender bias’ and ‘assignment aggression’ properties
or by overriding the Name Object name database data.
Catch vulgar words that lead to waste and fraud
Name Object will also flag names containing possible
vulgar words, nuisance names, and associated company
words to help you screen out possible hoaxes and pranks.
Create custom salutations
Once you’ve parsed your names, identified neutral names
and removed non-name records, Name Object can create the
desired custom salutations based on the desired
salutation format (Formal, Informal, default Slug, etc.)
and parsed name parts returned.
Use with programs written in a variety of languages: Delphi, C, C+ +, Visual FoxPro, Oracle, Power
Builder, Visual Basic,
J Script, VB Script, and more.
System requirements
• 500 MB of hard disk space
• 1 GB RAM Minimum
Windows
•
2000, XP, 2003, Vista
•
Pentium Pro or higher processor
(x86, x64)
Linux Distributions:
Red Hat 8.0 (gcc 3.3) and above 32/64 bit (x86, x64)
Solaris™ versions:
Solaris 8,9,10, SPARC platform, 32/64 bit.
AIX™ versions:
5.2, 5.3. POWER, rs/6000, PPC, 32/64 Bit
HPUX™ versions:
11.11, 11.23, PA-RISC, Itanium, 32/64 bit
.
Data Quality Tools online chat and email, that answers customers questions
Parses full names into components,
appends gender, recognizes multi-word name parts and mixed formats,
generates proper salutations, and more. Ideal CRM software program.
Personalize your mail & boost response.
Converts your text based data to fielded
data.
Ensure the integrity of your database,
catch customer data-input errors, and standardize data
for faster processing.
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1-800-MELISSA
