Webcasts and Videos

Melissa Data offers a collection of online videos, including interviews, demonstrations and product training.

Webcasts New! Unlock the True Value of Customer Information with Better Data Quality Did you know that even clean data can go stale? Greg Brown, Melissa Data’s director of marketing, explains what the four data quality requirements are, and how companies of any size can benefit from enacting a data quality initiative. Listen to the Podcast >> New! The Awful Truth About Data Quality and What You Can Do About It Metamorphosis 10 Integration Summit presentation by Rick Brusca, Sales Manager of Melissa Data, discussing how Melissa Data contact data verification tools coupled with Pervasive Software’s integration technology can tackle the problems associated with incorrect and outdated data. View the Webcast >> New! Pilgrim on the 405: Ray Melissa Listen as Ray Melissa, CEO of Melissa Data, discusses how he started the company from a simple idea and led the company one innovation at a time to its current industry-dominant position. Listen to the Podcast >> Overcoming the Business Problems of Bad Data Tom Brennan of Acme Software and John Nydam from Melissa Data discuss the problems caused by bad data, and describe how DQ*Plus software can provide a complete data quality solution for enterprise applications and commercial databases. View the Webcast >> Extending the Power of SSIS for Total Data Quality Industry thought leader Ira Whiteside and Rick Brusca from Melissa Data explain the various Melissa Data components for the Microsoft SQL Server Platform that forms a scalable solution for Data Quality, MDM, and integration projects. View the Webcast >> Product Demonstration Videos Address Object Product Tour Learn how the multiplatform Address Object works to correct, cleanse, and validate address data in real-time and in batch, and also add geographic information to ZIP + 4® codes. View the video >> MAILERS+4 Product Tour Discover how MAILERS+4 helps prepare mailings for maximum postal discounts, including CASS™ processing and postal presorting. View the video >> Understanding the MatchUp Match Code Editor In this video, product specialist Tim Sidor performs an overview of the versatile MatchUp editor and how you can use it to develop a duplicate matching strategy that suites your needs. View the video >> MatchUp Transform for SSIS Walkthrough In this video, product specialist Joseph Vertido explains the fuzzy matching capabilities of the MatchUp transform for SQL Server Integration Services. View the video >> Mailing Lists Videos Saturation/Occupant Mailing Lists Learn how a saturation mailing can be the perfect low-cost way to target local customers while saving up to 90% compared to a First-Class™ mailing. View the video >> New Movers Mailing Lists Did you know that new movers spend more money on home-related products and services than others do in 3-5 years? This video explains why a New Movers mailing list can be a goldmine to your company. View the video >> Consumer Mailing Lists This video shows how a consumer mailing list can help you target your best prospects with pinpoint accuracy by selecting the demographic traits best suited to your offer. View the video >> Business Mailing Lists Learn how to select from geographic, demographic and descriptive information to create a highly targeted B2B list for direct mail and telemarketing campaign success. View the video >> New Homeowner Mailing Lists New homeowners spend 8-10 times more money over a 2-year period than established residents, making a new homeowner mailing list an attractive option for direct mail. View the video >> Property Owner Mailing Lists This video shows how businesses looking to get their product or service in front of commercial, absentee and/or on-the-premise owners can benefit from a property owner mailing list. View the video >>