Use Melissa's Profiler to discover data issues, and monitor your data quality continuously to ensure it’s always up-to-date and accurate. Profiler analyzes data before it’s merged into your warehouse, then helps ensure consistent data quality once it’s there. With Profiler, you’ll develop informed strategies on how best to manage and employ your data. Don’t just collect data—make it work for you!
Profiler was designed to tackle two data profiling predicaments:
Using every available general profiling metric on the market today, Profiler leverages sophisticated parsing technology to identify, extract, and understand your data. It returns numerous string and numeric stats from averages to quartiles to minimum and maximum values, and more. Detecting and fixing these problems before the data is merged into a warehouse is a crucial step in ensuring data quality and will save you time and money—not to mention stress!
The Profiler also provides continuous monitoring functions that help you understand how well your data quality processes are working, and enforce business rules on incoming records to maintain data standardization and reduce the amount of cleansing needed.
Profiler can analyze a wide variety of data types:
Identify data quality issues for immediate attention and monitor conformance of source data to specified requirements of pre-set limits.
Used for names, emails, postal codes, addresses, and more, this level ensures the data you input is formatted to your exact specifications.
This level relies on reference data to determine if what you input is consistent with expected data.
Profiler’s third level of analysis determines if the input data is consistently fielded, using the data contained in the entire record to analyze the context of data.
Good data quality means constantly ensuring what you’ve collected is up-to-date. Profiler allows regexes and error thresholds to be set for full-fledged monitoring, 24/7/365.
"Melissa's technology works seamlessly with SQL Server Integration Services, and provides another way for my clients to achieve highest data quality information. Customer service was excellent, and their technical team provides top support for people wanting to use the technology."
"Melissa easily integrates into both our system and our vendor's systems. They offer a variety of cleansing solutions. Setting up our contract has been easy. We are cleansing our data so that we do not mail invalid records. We've saved hundreds of thousands of dollars a year and decreased cost per acquisition."
"The advanced features of the Address Object API allows us to greatly reduce our "undeliverable" loses and improve our next-day delivery customer experience. In my experience Melissa has done a fantastic job in advancing their products and services. We have been move then pleased by their performance and pricing for their products."
"The API was easy for my developers to integrate into the applications we use. The documentation was excellent and the customer support equivalent. Data integrity is also another key component and makes verifying addresses simple and accurate."
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