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Melissa - Global Intelligence  1-800-MELISSA

Press Releases

Melissa Enables Real-Time Identity Verification in Global Banking

Personator World Empowers Banks to Retire Costly Legacy Compliance and KYC Systems; Webinar Features Data-Driven Trusted Banking Techniques



Rancho Santa Margarita, CALIF – November 7, 2017 Melissa , a leading provider of global contact data quality and identity verification solutions, today announced Personator World, its cloud-based identity resolution and verification engine optimized for financial institutions worldwide. Tapping into a global reference dataset of billions of active and historical records, Personator World helps institutions comply with regulations in the areas of Anti-Money Laundering (AML), Fraud Prevention, Customer Identification Program (CIP), Politically Exposed Persons (PEP), and the Bank Secrecy Act (BSA). With seamless global intelligence, banks can capitalize on the significant opportunity to retire costly legacy compliance and Know Your Customer (KYC) systems, reduce headcount for manual review, and avoid reputational risk with regulators and the general public.


Personator World enables a 360 degree view of the customer in real-time, ensuring an excellent customer experience while guarding against fraud and money laundering. Melissa will demonstrate Personator World’s capabilities in fueling trusted banking relationships in a webinar slated for Tuesday, 14 November 2017, at 2:00 PM Eastern. Click here to register for this free event. Led by Melissa’s Kevin Ubay-Ubay, data quality engineer, channel manager, and author, attendees will gain insight on automated anti-fraud processes and workflows such as:


• Verifying age and national IDs such as social security numbers and driver’s licenses
• Checking for OFAC (Office of Foreign Assets Control) and other federal and international sanctions
• Full contact data validation, confirming that name matches address and phone number and email are valid and callable
• Adding location intelligence to customer records for deeper understanding of the overall banking relationship


“62% of companies were targets of online payment fraud last year. It is more important than ever to know with certainty that your customer is who they say they are. At the same time, banks must mitigate risk while delivering on their customers’ expectations of convenience, speed, and simplicity,” said Bud Walker, vice president, enterprise sales and strategy, Melissa. “Personator World blends these concerns and requirements into a seamless, real-time engine that drives confidence in banking relationships. Bankers can decide instantly whether to accept new customers, detect application fraud in any customer channel, and capture verified and standardized customer data with every transaction.”


As a flexible cloud-based tool, Personator World can be tailored to an institution’s specific sign-up or customer onboarding process and risk management requirements. Its easy-to-program address verification API can be integrated directly into financial systems, on-premise or via the Web, for real-time data cleansing, standardization, and enrichment.

Melissa’s suite of global intelligence tools and services for identity resolution, KYC and AML initiatives are also featured in its newest catalog here. To connect with members of Melissa’s global intelligence team outside of our upcoming industry events, visit www.melissa.com or call 1-800-MELISSA.