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Press Releases

Melissa Data Unveils Three New Data Quality Solutions For Ecommerce At Internet Retailer Conference & Exhibition

Booth Demos Offer DQ Solutions to Help Improve Customer Data, Speed E-Commerce Checkout, and Prevent Fraud



Melissa Data, a leading provider of contact data quality, enrichment, and integration solutions, is exhibiting at the Internet Retailer Conference & Exhibition, showcasing three new Data Quality and Direct Marketing products that enhance both the online retailer and customer experience.


Today, the “quality information” concept goes beyond data cleansing, standardization and enhancement, to include full contact data quality. By resolving different representations of a record and linking all touch points of customer data together, companies have the means to achieve and enrich a true, single view of the customer. This capability can be highly effective in improving customer service and data quality ― helping online merchants prevent fraud and accurately determine risk.


Personator is a cloud-based data quality service designed to provide identity verification and fraud prevention for ecommerce applications and call centers. By comparing incoming records against multi-sourced data sets, Personator confirms a name corresponds to existing address, email and phone data. Personator also adds missing data to complete contact records.


Express Entry is a free auto-completion tool that integrates easily into e-commerce, CRM and call center applications. It validates addresses as they are entered, speeds e-commerce checkout, and improves data quality. Express Entry utilizes type-ahead search functionality that makes it easier for users to enter addresses with up to 50 percent fewer keystrokes.


Listware for Excel is a free add-on that works within Excel to clean, update and enrich contacts and mailing lists. It will verify addresses, provide the new addresses of contacts that have moved, and add missing info like email addresses, phone numbers and postal addresses.