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Political Campaigns Enhancing Voter Lists and Communication via Melissa Data Campaign Services

Company’s Solutions Target Constituents Quickly, Easily and Efficiently



Rancho Santa Margarita, CALIF. – March 13, 2012 Melissa, a leading provider contact data quality and direct marketing solutions, today announced availability of an array of services developed specifically for political campaigns. Melissa Data’s VoterData contact database, VoterTexter text messaging software, and the ZIP-to-District database ensure political candidates effectively reach their primary constituents. These products may be used separately or combined for maximum impact of campaign communications.


“Today’s political environment demands an informed and engaged voter base to win at the polls,” stated Chris Rowe, vice president, DES, Melissa Data. “Melissa Data solutions help political campaigners not only target the districts that are important but also reach those voters across multiple communication channels for the most powerful message.”


VoterData
Designed to enhance the quality and performance of voter information and mailing lists, Melissa Data VoterData is an affordable database containing 109 million U.S. records (which may be purchased nationally or by individual state). Data includes voter email, phone, and demographic information and may be parsed for effective targeting. For more information, visit www.melissadata.com/voterdata.


VoterTexter
With voter engagement more important than ever, VoterTexter provides a simple method to inform constituents of the issues, to request donations, to gain immediate feedback, and to remind them of their importance to the campaign. This easy-to-use software solution promotes a constant dialog with targeted voters.


ZIP-to-District
Melissa Data’s ZIP-to-District files contain the most up-to-date ZIP-to-Legislative district data available. This database enables address matching to political contact information for U.S. House, State Houses, and State Senates at the ZIP + 4 level. For more information, visit www.melissadata.com/ziptodistrict.