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Melissa Data Launches MVP Program for Microsoft MVPs

Collaborative Industry Forum Provides Access to Products, Training and Expertise for DQ Industry Influencers



RANCHO SANTA MARGARITA, Calif., November 27, 2012 Melissa, a leading provider of contact data quality and direct marketing solutions, today announced its MVP (Most Valuable Professional) Program, a collaborative industry forum for technology professionals focused on data quality. Specifically geared to Microsoft MVPs and other credentialed industry experts and community leaders, Melissa Data’s MVP Program offers full access to Melissa Data core data quality tools for Microsoft technologies, including SQL Server Integration Services (SSIS), SQL Server 2012 Data Quality Services and .NET, training, and growth opportunities by helping others obtain and maintain high quality data to power new applications, improve operational efficiency and drive business intelligence.


“Our goal is to provide leaders in the Microsoft community with a valuable industry network – where they can interact and share knowledge, discuss trends, and hone skills in applying sophisticated data quality tools in new and creative applications,” said Joseph Vertido, MD-MVP channel manager and data quality analyst for Melissa Data.


Melissa Data MVPs are granted a free, non-commercial license to Melissa Data’s core products for contact data verification and receive cash incentives for referring new customers. Members include consultants, architects, analysts, database administrators and others; all are encouraged to share bios, credentials and information on industry events within the Melissa Data MVP network.


For more information, and to apply or nominate a professional for Melissa Data’s MVP program, visit here or call 1-800-MELISSA (635-4772).